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Wednesday, May 28, 2014

Successful Entrepreneurs Do These 5 Things Daily


Successful Entrepreneurs Do These 5 Things Daily

BY MEIKO PATTON | May 21, 2014|
88 Comments |


Image credit: Shutterstock

There is a saying that there are only three types of people in the world: those who watch what happened, those who wonder what happened and those who make things happen.

Entrepreneurs fall into the last category, of course. They are change agents, people who don’t see the world as it is but as it could be. Entrepreneurs don’t sit on the sidelines and wish for a better world. Rather they go out and create it. They don’t wait for things to be different. They are the difference.



Being forward thinkers, entrepreneurs continually push themselves to become better and do better. They are game changers. They ooze confidence and inspire greatness.

Today is a great day to become an entrepreneur because the price of admission into this elite club is free and yours for the taking.

Do you really want to succeed as an entrepreneur? Follow these five steps and you’ll be well on your way to developing the leadership qualities it takes:

Related: 50 Signs You Might Be an Entrepreneur

1. Willingly fail and reflect. “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better,” goes Samuel Beckett's line. It's not always easy, the trying again part.

Another important thing is taking time to reflect on what went wrong. In the book The Call of Solitude, Ester Schaler Buchholz says, “Others inspire us, information feeds us, practice improves our performance, but we need quiet time to figure things out.”

In his book, Fail Up, radio broadcaster Tavis Smiley recalls lessons he has learned through reflection. He sheds light on these so-called failures that were, in hindsight, his best teachers.

You’ll only learn by failing over and over again. When you do this, you’re able to grow. And in spite of life’s inevitable setbacks, you’ll come out the victor.

Related: Why Entrepreneurs Should Plan for Failure, Not Success

2. Embrace and confront your fears. According to author Brendon Burchard, fear can be categorized in three ways, which all relate to pain. The first is loss pain, which happens when you’re afraid to move ahead because you fear you’ll lose something valuable.

The second is process pain, which inevitably occurs every time you try something new. You have to go through the process of learning to deal with it.

The last is outcome pain. This involves not getting the outcome you desired.

Burchard insists that people need to overwhelm their fears. Just as an army invades its enemy from every side, a person should do the same with fear, attacking it from every side, as if going to war.

For Shark Tank host Barbara Corcoran, public speaking was her Achilles' heel. But she overcame it by going to war. She volunteered to teach a real estate night course in front of a small group of students to overcome her fear.

Related: What High Performers Do When Things Get Tough

3. Practice self-discipline. This is the ability to delay instant gratification and the ability to work hard now to reap benefits later. When Academy Award-winning actor Jamie Foxx was a boy, hisgrandmother routinely made him take piano lessons even though all he wanted to do was go outside to play. He had no idea that those lessons would lead to his eventual success. To this day, he continues to hone his craft and disciplines himself to practice playing the piano for two hours many a day.

No one sees the years of hard work you might put into an endeavor. They only see the outcome. If you want to reap the rewards of tomorrow, you must put in the work today.

Related: How Much Sleep Do You Really Need?

4. Get some sleep. Shortly after the debut of her eponymous news site, Arianna Huffington collapsed from exhaustion and lack of sleep. She’d been working 18-hour days because she was so committed to growing her company. When she collapsed, she hit her head against a desk and found herself lying in a pool of blood.

In her book Thrive, Huffington details the ordeal and says it was a painful wake-up call. She knew she had neglected sleep and took steps to correct it.

When you get the sleep you need, you’ll feel more energized, charged and ready to tackle any problem entrepreneurship throws your way.

Related: How to Make Giving a Part of Your Company Culture

5. Give to others. In his book, Give and Take: Why Helping Others Drives Our Success,Wharton Business School professor Adam Grant teaches the idea of generosity in a professional setting.

For centuries, people have focused on the individual drivers of success: passion, hard work and sheer will. But things have changed. Success is increasingly dependent on how we interact with others and how much we give them.

According to Grant’s research, the most successful people are those who consistently give. Grant takes this to heart so much that he not only puts in long hours as a professor, but also as many and sometimes even longer hours giving and helping others.

That ancient book, the Bible, was right all along: Happiness comes from giving.



Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.

Tuesday, May 27, 2014

The Fermi Paradox: Where the Hell Are the Other Earths?

The Fermi Paradox: Where the Hell Are the Other Earths?
Tim Urban - WaitButWhy.com, Gawker MediaMay 23, 2014, 08.50 PM IST


Science

Everyone feels something when they're in a really good starry place on a really good starry night and they look up and see this:



Some people stick with the traditional, feeling struck by the epic beauty or blown away by the insane scale of the universe. Personally, I go for the old "existential meltdown followed by acting weird for the next half hour." But everyone feelssomething.

Physicist Enrico Fermi felt something too-"Where is everybody?"

A really starry sky seems vast-but all we're looking at is our very local neighborhood. On the very best nights, we can see up to about 2,500 stars (roughly one hundred-millionth of the stars in our galaxy), and almost all of them are less than 1,000 light years away from us (or 1% of the diameter of the Milky Way). So what we're really looking at is this:



When confronted with the topic of stars and galaxies, a question that tantalizes most humans is, "Is there other intelligent life out there?" Let's put some numbers to it (if you don't like numbers, just read the bold)-

As many stars as there are in our galaxy (100 - 400 billion), there are roughly an equal number of galaxies in the observable universe-so for every star in the colossal Milky Way, there's a wholegalaxy out there. All together, that comes out to the typically quoted range of between 1022 and 1024 total stars in the universe, which means that for every grain of sand on Earth, there are10,000 stars out there.

The science world isn't in total agreement about what percentage of those stars are "sun-like" (similar to our sun in size, temperature, and luminosity)-opinions typically range from 5% to 20%. Going with the most conservative side of that (5%), and the lower end for the number of total stars (1022), gives us 500 quintillion, or 500 billion billion sun-like stars.

There's also a debate over what percentage of those sun-like stars might be orbited by an Earth-like planet (one with similar temperature conditions that could have liquid water and potentially support life similar to that on Earth). Some say it's as high as 50%, but let's go with the more conservative 22% that came out of a recent PNAS study. That suggests that there's a potentially-habitable Earth-like planet orbiting at least 1% of the total stars in the universe-a total of 100 billion billion Earth-like planets.

So there are 100 Earth-like planets for every grain of sand in the world. Think about that next time you're on the beach.

Moving forward, we have no choice but to get completely speculative. Let's imagine that after billions of years in existence, 1% of Earth-like planets develop life (if that's true, every grain of sand would represent one planet with life on it). And imagine that on 1% of those planets, the life advances to an intelligent level like it did here on Earth. That would mean there were 10 quadrillion, or 10 million billion intelligent civilizations in the observable universe.

Moving back to just our galaxy, and doing the same math on the lowest estimate for stars in the Milky Way (100 billion), we'd estimate that there are 1 billion Earth-like planets and 100,000 intelligent civilizations in our galaxy.[1]

SETI (Search for Extraterrestrial Intelligence) is an organization dedicated to listening for signals from other intelligent life. If we're right that there are 100,000 or more intelligent civilizations in our galaxy, and even a fraction of them are sending out radio waves or laser beams or other modes of attempting to contact others, shouldn't SETI's satellite array pick up all kinds of signals?

But it hasn't. Not one. Ever.

Where is everybody?

It gets stranger. Our sun is relatively young in the lifespan of the universe. There are far older stars with far older Earth-like planets, which should in theory mean far more advanced civilizations than our own. As an example, let's compare our 4.54 billion-year-old Earth to a hypothetical 8 billion-year-old Planet X.



If Planet X has a similar story to Earth, let's look at where their civilization would be today:



The technology and knowledge of a civilization only 1,000 years ahead of us could be as shocking to us as our world would be to a medieval person. A civilization 1 million years ahead of us might be as incomprehensible to us as human culture is to chimpanzees. And Planet X is 3.4 billion years ahead of us...

There's something called The Kardashev Scale, which helps us group intelligent civilizations into three broad categories by the amount of energy they use:

A Type I Civilization has the ability to use all of the energy on their planet. We're not quite a Type I Civilization, but we're close (Carl Sagan created a formula for this scale which puts us at a Type 0.7 Civilization).

A Type II Civilization can harness all of the energy of their host star. Our feeble Type I brains can hardly imagine how someone would do this, but we've tried our best, imagining things like a Dyson Sphere.



A Type III Civilization blows the other two away, accessing power comparable to that of the entire Milky Way galaxy.

If this level of advancement sounds hard to believe, remember Planet X above and their 3.4 billionyears of further development (about half a million times as long as the human race has been around). If a civilization on Planet X were similar to ours and were able to survive all the way to Type III level, the natural assumption is that they'd probably have mastered inter-stellar travel by now, possibly even colonizing the entire galaxy.

One hypothesis as to how galactic colonization could happen is by creatingmachinery that can travel to other planets, spend 500 years or so self-replicating using the raw materials on their new planet, and then send two replicas off to do the same thing. Even without traveling anywhere near the speed of light, this process would colonize the whole galaxy in 3.75 million years, a relative blink of an eye when talking in the scale of billions of years:



Source: J. Schombert, U. Oregon

Continuing to speculate, if 1% of intelligent life survives long enough to become a potentially galaxy-colonizing Type III Civilization, our calculations above suggest that there should be at least 1,000 Type III Civilizations in our galaxy alone-and given the power of such a civilization, their presence would likely be pretty noticeable. And yet, we see nothing, hear nothing, and we're visited by no one.
So where is everybody?



Welcome to the Fermi Paradox.

We have no answer to the Fermi Paradox-the best we can do is "possible explanations." And if you ask ten different scientists what their hunch is about the correct one, you'll get ten different answers. You know when you hear about humans of the past debating whether the Earth was round or if the sun revolved around the Earth or thinking that lightning happened because of Zeus, and they seem so primitive and in the dark? That's about where we are with this topic.

In taking a look at some of the most-discussed possible explanations for the Fermi Paradox, let's divide them into two broad categories-those explanations which assume that there's no sign of Type II and Type III Civilizations because there arenone of them out there, and those which assume they're out there and we're not seeing or hearing anything for other reasons:

Explanation Group 1: There are no signs of higher (Type II and III) civilizations because thereare no higher civilizations in existence.

Those who subscribe to Group 1 explanations point to something called the non-exclusivity problem, which rebuffs any theory that says, "There are higher civilizations, but none of them have made any kind of contact with us because they all _____." Group 1 people look at the math, which says there should be so many thousands (or millions) of higher civilizations, that at least one of them would be an exception to the rule. Even if a theory held for 99.99% of higher civilizations, the other .001% would behave differently and we'd become aware of their existence.

Therefore, say Group 1 explanations, it must be that there are no super-advanced civilizations. And since the math suggests that there are thousands of them just in our own galaxy, something else must be going on.

This something else is called The Great Filter.

The Great Filter theory says that at some point from pre-life to Type III intelligence, there's a wall that all or nearly all attempts at life hit. There's some stage in that long evolutionary process that is extremely unlikely or impossible for life to get beyond. That stage is The Great Filter.



If this theory is true, the big question is, Where in the timeline does the Great Filter occur?

It turns out that when it comes to the fate of humankind, this question is very important. Depending on where The Great Filter occurs, we're left with three possible realities: We're rare, we're first, or we're fucked.

1. We're Rare (The Great Filter is Behind Us)

One hope we have is that The Great Filter is behind us-we managed to surpass it, which would mean it's extremely rare for life to make it to our level of intelligence. The diagram below shows only two species making it past, and we're one of them.



This scenario would explain why there are no Type III Civilizations...but it would also mean that wecould be one of the few exceptions now that we've made it this far. It would mean we have hope. On the surface, this sounds a bit like people 500 years ago suggesting that the Earth is the center of the universe-it implies that we'respecial. However, something scientists call "observation selection effect" says that anyone who is pondering their own rarity is inherently part of an intelligent life "success story"-and whether they're actually rare or quite common, the thoughts they ponder and conclusions they draw will be identical. This forces us to admit that being special is at least a possibility.

And if we are special, when exactly did we become special-i.e. which step did we surpass that almost everyone else gets stuck on?

One possibility: The Great Filter could be at the very beginning-it might be incredibly unusual for life to begin at all. This is a candidate because it took about a billion years of Earth's existence to finally happen, and because we have tried extensively to replicate that event in labs and have never been able to do it. If this is indeed The Great Filter, it would mean that not only is there no intelligent life out there, there may be no other life at all.

Another possibility: The Great Filter could be the jump from the simple prokaryote cell to the complex eukaryote cell. After prokaryotes came into being, they remained that way for almost two billion years before making the evolutionary jump to being complex and having a nucleus. If this is The Great Filter, it would mean the universe is teeming with simple prokaryote cells and almost nothing beyond that.

There are a number of other possibilities-some even think the most recent leap we've made to our current intelligence is a Great Filter candidate. While the leap from semi-intelligent life (chimps) to intelligent life (humans) doesn't at first seem like a miraculous step, Steven Pinkerrejects the idea of an inevitable "climb upward" of evolution: "Since evolution does not strive for a goal but just happens, it uses the adaptation most useful for a given ecological niche, and the fact that, on Earth, this led to technological intelligence only once so far may suggest that this outcome of natural selection is rare and hence by no means a certain development of the evolution of a tree of life."

Most leaps do not qualify as Great Filter candidates. Any possible Great Filter must be a one-in-a-billion type thing where one or more total freak occurrences need to happen to provide a crazy exception-for that reason, something like the jump from single-cell to multi-cellular life is ruled out, because it has occurred as many as 46 times, in isolated incidents, just on this planet alone. For the same reason, if we were to find a fossilized eukaryote cell on Mars, it would rule the above "simple-to-complex cell" leap out as a possible Great Filter (as well as anything before that point on the evolutionary chain)-because if it happened on both Earth and Mars, it's clearly not a one-in-a-billion freak occurrence.

If we are indeed rare, it could be because of a fluky biological event, but it also could be attributed to what is called the Rare Earth Hypothesis, which suggests that though there may be many Earth-like planets, the particular conditions on Earth-whether related to the specifics of this solar system, its relationship with the moon (a moon that large is unusual for such a small planet and contributes to our particular weather and ocean conditions), or something about the planet itself-are exceptionally friendly to life.

2. We're the First



For Group 1 Thinkers, if the Great Filter is not behind us, the one hope we have is that conditions in the universe are just recently, for the first time since the Big Bang, reaching a place that would allow intelligent life to develop. In that case, we and many other species may be on our way to super-intelligence, and it simply hasn't happened yet. We happen to be here at the right time to become one of the first super-intelligent civilizations.

One example of a phenomenon that could make this realistic is the prevalence of gamma-ray bursts, insanely huge explosions that we've observed in distant galaxies. In the same way that it took the early Earth a few hundred million years before the asteroids and volcanoes died down and life became possible, it could be that the first chunk of the universe's existence was full of cataclysmic events like gamma-ray bursts that would incinerate everything nearby from time to time and prevent any life from developing past a certain stage. Now, perhaps, we're in the midst of anastrobiological phase transition and this is the first time any life has been able to evolve for this long, uninterrupted.

3. We're Fucked (The Great Filter is Ahead of Us)



If we're neither rare nor early, Group 1 thinkers conclude that The Great Filter mustbe in our future. This would apply that life regularly evolves to where we are, but that something prevents life from going much further and reaching high intelligence in almost all cases-and we're unlikely to be an exception.

One possible future Great Filter is a regularly-occurring cataclysmic natural event, like the above-mentioned gamma-ray bursts, except they're unfortunately not done yet and it's just a matter of time before all life on Earth is suddenly wiped out by one. Another candidate is the possible inevitability that nearly all intelligent civilizations end up destroying themselves once a certain level of technology is reached.

This is why Oxford University philosopher Nick Bostrom says that "no news is good news." The discovery of even simple life on Mars would be devastating, because it would cut out a number of potential Great Filters behind us. And if we were to find fossilized complex life on Mars, Bostrom says "it would be by far the worst news ever printed on a newspaper cover," because it would mean The Great Filter is almost definitely ahead of us-ultimately dooming the species. Bostrom believes that when it comes to The Fermi Paradox, "the silence of the night sky is golden."

Explanation Group 2: Type II and III intelligent civilizations are out there-and there are logical reasons why we might not have heard from them.

Group 2 explanations get rid of any notion that we're rare or special or the first at anything-on the contrary, they believe in the Mediocrity Principle, whose starting point is that there is nothing unusual or rare about our galaxy, solar system, planet, or level of intelligence, until evidence proves otherwise. They're also much less quick to assume that the lack of evidence of higher intelligence beings is evidence of their nonexistence-emphasizing the fact that our search for signals stretches only about 100 light years away from us (0.1% across the galaxy) and has only been going on for under a century, a tiny amount of time. Group 2 thinkers have come up with a large array of possible explanations for the Fermi Paradox. Here are 10 of the most discussed:

Possibility 1) Super-intelligent life could very well have already visited Earth, but before we were here. In the scheme of things, sentient humans have only been around for about 50,000 years, a little blip of time. If contact happened before then, it might have made some ducks flip out and run into the water and that's it. Further, recorded history only goes back 5,500 years-a group of ancient hunter-gatherer tribes may have experienced some crazy alien shit, but they had no good way to tell anyone in the future about it.

Possibility 2) The galaxy has been colonized, but we just live in some desolate rural area of the galaxy. The Americas may have been colonized by Europeans long before anyone in a small Inuit tribe in far northern Canada realized it had happened. There could be an urbanization component to the interstellar dwellings of higher species, in which all the neighboring solar systems in a certain area are colonized and in communication, and it would be impractical and purposeless for anyone to deal with coming all the way out to the random part of the spiral where we live.

Possibility 3) The entire concept of physical colonization is a hilariously backward concept to a more advanced species. Remember the picture of the Type II Civilization above with the sphere around their star? With all that energy, they might have created a perfect environment for themselves that satisfies their every need. They might have hyper-advanced ways of reducing their need for resources and zero interest in leaving their happy utopia to explore the cold, empty, undeveloped universe.

An even more advanced civilization might view the entire physical world as a horribly primitive place, having long ago conquered their own biology and uploaded their brains to a virtual reality, eternal-life paradise. Living in the physical world of biology, mortality, wants, and needs might seem to them the way we view primitive ocean species living in the frigid, dark sea. FYI, thinking about another life form having bested mortality makes me incredibly jealous and upset.

Possibility 4) There are scary predator civilizations out there, and most intelligent life knows better than to broadcast any outgoing signals and advertise their location. This is an unpleasant concept and would help explain the lack of any signals being received by the SETI satellites. It also means that we might be the super naive newbies who are being unbelievablystupid and risky by ever broadcasting outward signals. There's a debate going on currently about whether we should engage in METI (Messaging to Extraterrestrial Intelligence-the reverse of SETI, which only listens) or not, and most people say we should not. Stephen Hawking warns, "If aliens visit us, the outcome would be much as when Columbus landed in America, which didn't turn out well for the Native Americans." Even Carl Sagan (a general believer that any civilization advanced enough for interstellar travel would be altruistic, not hostile) called the practice of METI "deeply unwise and immature," and recommended that "the newest children in a strange and uncertain cosmos should listen quietly for a long time, patiently learning about the universe and comparing notes, before shouting into an unknown jungle that we do not understand." Scary.[2]

Possibility 5) There's one and only one instance of higher-intelligent life-a "superpredator" civilization (kind of like humans are here on Earth)-who is farmore advanced than everyone else and keeps it that way by exterminating any intelligent civilization once they get past a certain level. This would suck. The way it might work is that it's an inefficient use of resources to exterminate all emerging intelligences, maybe because most die out on their own. But past a certain point, the super beings make their move-because to them, an emerging intelligent species becomes like a virus as it starts to grow and spread. This theory suggests that whoever was the firstin the galaxy to reach intelligence won, and now no one else has a chance. This would explain the lack of activity out there because it would keep the number of super-intelligent civilizations to just one.

Possibility 6) There's plenty of activity and noise out there, but our technology is too primitive and we're listening for the wrong things. Like walking into a modern-day office building, turning on a walkie-talkie, and when you hear no activity (which of course you wouldn't hear because everyone's texting, not using walkie-talkies), determining that the building must be empty. Or maybe, as Carl Sagan has pointed out, it could be that our minds work exponentially faster or slower than another form of intelligence out there-e.g. it takes them 12 years to say "Hello," and when we hear that communication, it just sounds like white noise to us.

Possibility 7) We are receiving contact from other intelligent life, but the government is hiding it. This is an idiotic theory, but I had to mention it because it's talked about so much.

Possibility 8) Higher civilizations are aware of us and observing us but concealing themselves from us (AKA the "Zoo Hypothesis"). As far as we know, super-intelligent civilizations exist in a tightly-regulated galaxy, and our Earth is treated like part of a vast and protected national park, with a strict "Look but don't touch" rule for planets like ours. We wouldn't be aware of them, because if a far smarter species wanted to observe us, it would know how to easily do so without us noticing. Maybe there's a rule similar to the Star Trek's "Prime Directive" which prohibits super-intelligent beings from making any open contact with lesser species like us or revealing themselves in any way, until the lesser species has reached a certain level of intelligence.

Possibility 9) Higher civilizations are here, all around us, but we're too primitive to perceive them. Michio Kaku sums it up like this:

Lets say we have an ant hill in the middle of the forest. And right next to the ant hill, they're building a ten-lane super-highway. And the question is "Would the ants be able to understand what a ten-lane super-highway is? Would the ants be able to understand the technology and the intentions of the beings building the highway next to them?"

So it's not that we can't pick up the signals from Planet X using our technology, it's that we can't even comprehend what the beings from Planet X are or what they're trying to do. It's so beyond us that even if they really wanted to enlighten us, it would be like trying to teach ants about the internet.

Along those lines, this may also be an answer to "Well if there are so many fancy Type III Civilizations, why haven't they contacted us yet?" To answer that, let's ask ourselves-when Pizarro made his way into Peru, did he stop for a while at an anthill to try to communicate? Was he magnanimous, trying to help the ants in the anthill? Did he become hostile and slow his original mission down in order to smash the anthill apart? Or was the anthill of complete and utter and eternal irrelevance to Pizarro? That might be our situation here.

Possibility 10) We're completely wrong about our reality. There are a lot of ways we could just be totally off with everything we think. The universe might appear one way and be something else entirely, like a hologram. Or maybe we're the aliens and we were planted here as an experiment or as a form of fertilizer. There's even a chance that we're all part of a computer simulation by some researcher from another world, and other forms of life simply weren't programmed into the simulation.



As we continue along with our possibly-futile search for extraterrestrial intelligence, I'm not really sure what I'm rooting for. Frankly, learning either that we're officially alone in the universe or that we're officially joined by others would be creepy, which is a theme with all of the surreal storylines listed above-whatever the truth actually is, it's mindblowing.

Beyond its shocking science fiction component, The Fermi Paradox also leaves me with a deep humbling. Not just the normal "Oh yeah, I'm microscopic and my existence lasts for three seconds" humbling that thinking about the universe always triggers. The Fermi Paradox brings out a sharper, more personal humbling, one that can only happen after spending hours of research hearing your species' most renowned scientists present insane theories, change their minds again and again, and wildly contradict each other-reminding us that future generations will look at us in the same way we see the ancient people who were sure that the stars were the underside of the dome of heaven, and they'll think "Wow they really had no idea what was going on."

Compounding all of this is the blow to our species' self-esteem that comes with all of this talk about Type II and III Civilizations. Here on Earth, we're the king of our little castle, proud ruler of the huge group of imbeciles who share the planet with us. And in this bubble with no competition and no one to judge us, it's rare that we're ever confronted with the concept of being a dramatically inferior species to anyone. But after spending a lot of time with Type II and III Civilizations over the past week, our power and pride are seeming a bit David Brent-esque.

That said, given that my normal outlook is that humanity is a lonely orphan on a tiny rock in the middle of a desolate universe, the humbling fact that we're probably not as smart as we think we are, and the possibility that a lot of what we're sure about might be wrong, sounds wonderful. It opens the door just a crack that maybe, just maybe, there might be more to the story than we realize.


Copyright©2014 Times Internet Limited. All rights reserved. For reprint rights:Times Syndication Service





Monday, May 26, 2014

The Two Words Steve Jobs Hated Most


The Two Words Steve Jobs Hated Most
BY KYLE RUSSELL | FROM BUSINESS INSIDER| March 19, 2014|
148 Comments |


Image credit: Marthin Sühl via Flickr

Steve Jobs

It's not often that we get to hear new first-hand accounts of what it was like to work at Steve Jobs' Apple.

When we do get a new chance, there's always some new reveal about how he shaped the company's culture.

Take, for instance, this new interview with former Apple VP of Worldwide Marketing Communication Allison Johnson.

From 2005 to 2011, Johnson was one of the few people at Apple to have a direct line of communication with Jobs himself.

According to Johnson, the two most "dreaded, hated" words at Apple under Steve Jobs were "branding" and "marketing."

"In Steve's mind," she recalls, "people associated brands with television advertising and commercials and artificial things. The most important thing was people's relationship to the product. So any time we said 'brand' it was a dirty word."

On the subject of marketing, Johnson says that "marketing is when you have to sell to somebody. If you aren't providing value, if you're not educating them about the product, if you're not helping them get the most out of the product, you're selling. And you shouldn't be in that mode."

Wait a second. Isn't marketing what Apple does best? How can the head of worldwide marketing at Apple claim that marketing was dirty word in the company?

Responding to a similar question from her interviewer, Behance CEO Scott Belskey, Johnson explains that Apple treated its launch campaigns as massive efforts to educate the public about the company's new products by effectively communicating what made the experience using them so great:

What was important about that is the marketing team was right next to the product development and engineering teams. So we understood deeply what was important about the product, what the team’s motivations were in the product, what they hoped that product would achieve, what role they wanted it to have in people’s lives. And because we were that close, we were able to translate that very clearly in all of our marketing and communications.

You can watch the full interview with Johnson in the video below:

Kyle RussellKyle Russell is a reporter at Business Insider. He also writes and edits a blog about politics, techology, and media and serves as Technology Director for the Californians for Responsible Economic Development. He has previously worked for Caruso Affiliated in Los Angeles and BitMob (now GamesBeat) in San Francisco. He currently attends the University of California, Berkeley.
LEADERSHIP APPLE BRANDING

Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.

Friday, May 23, 2014

When Outplacement Is Stingy After A Job Loss


When Outplacement Is Stingy After A Job Loss



By Paul Bernard, Next Avenue

Losing your job has never been easy. But today, outplacement — a cushion many laid-off workers relied on to soften the blow and ease their transition to a new job — is getting much stingier. And that’s if you get this benefit at all.

Fifteen years ago, a laid-off mid-level executive might have reasonably expected his or her ex-employer to invest $5,000 for four to six months of professional job search assistance. Today that same person would be lucky to receive the dollar equivalent of $1,500 worth of outplacement services. In most parts of the country, that would amount to a paltry two months of coaching.

Fewer, Less Personal Services

Not only will most people in their 50s and 60s receive a smaller outplacement package than their counterparts of 20 or 30 years ago, the services they do receive will be much less personal.

(MORE: Does Out-of-Work Mean Damaged Goods?)

Individualized, customized programs are increasingly being replaced by cookie-cutter outplacement packages.

In the past, most outplaced employees had the opportunity to work with a coach in person through one-on-one, personalized sessions. Today, you’re more likely to be sent to a group outplacement lecture where the counselor addresses the key points of conducting a job search in a way that’s general enough to include everyone and help no one.

If you are lucky enough to get an individual counselor, you’ll often have to conduct the sessions by phone, email or with a bare minimum of face-to-face time (no more than two or three one-hour sessions).

Online Tutorials, Not In-Person Meetings

What’s more, many “modern” outplacement programs eschew the human component all together, herding ex-employees through a sequence of online tutorials that are marketed as “time-saving” and “convenient.” No longer do you have to put on clothes, get into a car and interact with another human being. You now have the ability to polish your skills and transform yourself into a job-hunting alpha dog in the comfort of your underwear.

Do I sound cynical? I sure hope so.

From my 20+ years’ experience helping downsized people from a variety of industries find and keep new jobs, I know that every individual has his or her own set of job-search needs. The only way to adequately address those needs from the perspective of the outplacement counselor, I believe, is to deal with clients individually and customize programs accordingly.

(MORE: 5 Essential Elements for a Resume)

I also know that networking and interviewing skills, which are arguably the most crucial skills in landing a good job are frequently sub-par in boomers (many of whom have been out of the job market for 10+ years), require a focused, tailored approach you won’t get in group or virtual settings and don’t develop overnight.

Now don’t get me wrong. Not all of the recent developments in outplacement are a disaster.

Many outplacement firms seem to be doing a good job bringing clients up to speed with the online and social media avenues of the job search, helping them create LinkedIn profiles and apply to online job postings.

Beefing Up Networking and Interviewing Skills

But while it’s extremely valuable to maintain a professional online presence and to incorporate online activity into your job-search portfolio, too many people — and too many outplacement firms — are focusing disproportionately on ramping up online skills at the cost of cultivating networking and interviewing chops.

This is unfortunate, because most open positions are filled through referrals and internal movement. In fact, my anecdotal evidence suggests this is more true today than any time in the past 10 years.

So if you’re looking for a job, knowing how to build relationships with key stakeholders and communicate your value-added couldn’t be more important. Unfortunately, the majority of today’s abbreviated and streamlined outplacement programs won’t be able to provide the customized, nuanced advice downsized people need.

It’s no wonder James Westaby, an organizational psychologist at Columbia University, told The Wall Street Journal that laid-off workers with “short, one-size-fits-all outplacement packages were less likely to find jobs and often accepted roles with lower salaries” than workers with six months of unlimited job-search help.

What to Do When Outplacement Is Puny

So if you’ve just been downsized or find yourself in that position sometime soon, what should you do about the new, stingy world of outplacement?

First, don’t be afraid to ask for more outplacement than you’re initially offered.

While the cupboard is not nearly as rich as it used to be, in about half of the outplacement cases I’ve worked on over the past three years, companies have agreed to my clients’ requests for a bigger outplacement budget.

Sometimes the more senior you are, the more likely it is that the company will be flexible. Other firms are more likely to budge with older workers or with ones in other “protected classes” because they want to reduce the likelihood of litigation. (Protected classes are characteristics of people who can’t be targeted for discrimination and they include race, sex or disability.)

Second, if your company has a contract with an outplacement provider, do your research and try to meet with the adviser before you sign your severance agreement. As with finding a doctor, the fit between you and your outplacement provider is crucial.

Make sure you’re comfortable with the outplacement arrangement, and if you’re not, request that your soon-to-be ex-employer give you the cash equivalent of the services it offers so you can pick your counselor. Companies tend to be more likely to consent to this than they are to raising the outplacement budget. In my experience, about 50 to 70% of departing employees who ask to pick their provider get the green light.

Regardless of how you’re looking to modify your outplacement deal, I’d recommend you consider hiring an employment lawyer to review your severance agreement and to offer extra leverage in negotiations.

Many times an HR officer might play hardball in direct talks with a downsized employee, but will become more flexible when dealing with professional counsel.

Don’t Be Passive

If you’re unable to make any adjustments and get stuck in a one-size-fits-all outplacement situation, the key is to not be passive.

If you’re in a group setting, show up for each session and don’t worry about being a little pushy. Take a look at my sample outplacement program to get a sense of the steps in a standard outplacement process. If the program you’re enrolled in offers only some of these steps, ask questions during the group sessions to fill in the gaps or see if one of the group providers would be willing to work with you individually for an hour or so.

The gaps you’ll have to address will most frequently revolve around: industry-specific issues, how to network face-to-face or over the telephone, how to deal with rejection and how to prepare for the mother of all interview questions, “Tell me about yourself.”

No matter how resourceful you are, though, you might require further assistance after your company-sponsored outplacement program has ended.

In that case, contact your alma mater’s alumni association and see if you can supplement your company-sponsored outplacement program through its career- and networking-based support groups. More and more colleges are establishing these kinds of groups to help alums land jobs in a difficult economy. If yours doesn’t, you might be able to take advantage of career webinars or other online materials on your school’s alumni association website.

There’s no reason to let your former employer’s stinginess keep you becoming as strong a job candidate as possible.

©2014 Monster - All Rights Reserved

The 5 Essential Elements Your Resume Needs


The 5 Essential Elements Your Resume Needs



By Joe Konop

There is no single document in a person’s life that is more obsessed over than the resumé. Mortgage papers, a Last Will and Testament, even divorce papers don’t have the same intensive review, page-for-page, than the notorious resumé.

Below are five elements that should be present in every resumé. If yours is missing any of these elements, you’ll want to get to work to fix it.

1. A loaded front end When employers (or their software) review resumés, they typically are facing large stacks of them. Do you honestly think the reviewer will read every word of your — or anyone else’s —resumé?

In reality, the average resumé gets about six seconds of review time before it’s either retained or pitched.

(MORE: Keep Your Resume From Being a Career Obit)

How much of your resumé can you read in six seconds? Are you making a compelling argument for yourself in that six seconds?

Make sure the top of your resumé works hard and quickly makes the case that it should be retained for review consideration. The top third of the first page will be the key to whether your resumé makes that all-important first cut.

The way to make a bold case quickly is by using…

2. Keywords These days, when we read — especially electronically — we often skim for keywords. So the beginning of your resumé should include a small, well-formed gathering of keywords that describe what you do.

Cost accounting. Project management. Dry wall hanging and taping. Motorcycle repair. Molecular engineering. Whatever.

Why keywords? Two reasons:

First, if a living, breathing human is reviewing the resumés, he or she is trying to match applicants with job descriptions. The right keywords will help you make this match.

(MORE: How to Get Your Resume Read)

Second, if the employer’s Applicant Tracking System (ATS) is scanning resumés for the best matches, it’s looking for those keywords, too. But with ATS screeners, if a keyword appears more often in a resumé or at the top of a page, it has more relevance.

3. Space Have you ever read a full page of a dictionary, top to bottom? Me neither. The thought of reading that text crammed onto one page makes me want to reach for my eye drops.

Hiring managers reviewing resumés face the same torment. So have a heart; use some space in your resumé.

Not a lot, but grouping like areas together is a good start. Put a line break in between jobs.

Can you put a little space in after each bullet? It’s like a refreshing drink on a hot summer day!

What’s that? You say you have so much to put into your resumé that you can’t afford to put any space in? Then it’s time, my friend, to put your resumé on a diet.

It’s too long and will never be read because you’re making things too difficult.

4. Measurable success I did really good at my last job. Really good! Successful, yup, that’s me! I did a lot. A lot!

Sounds kinda like a seven-year-old, doesn’t it? Unfortunately, most resumés sound like this because they assign no measurement to what their owners have done.

Let’s say your resumé says: Supervised a group of customer service representatives.

That’s not bad. It’s not memorable, but it’s not bad.

But you’d make a much stronger case if you noted that you supervised 24 representatives in five states and were responsible for generating more than $27 million in sales per year, which accounted for 17% of the corporation’s annual sales.

Better still, your resumé would really shine if you mentioned that those sales increased 15% annually through programs that you created and enacted.

Giving measurements to what you’ve done adds size and scope to the statement and invariably makes your resumé stronger.

5. Flow If a hiring manager reading your resumé is confused, he’ll reject you in favor of someone with a clear, understandable version.

A resumé tells a story, and that story is about you. Anyone should be able to read your resumé and be able to tell who you are, what you do, what you’ve done, where and when you did it and how well you did it.

Testing your resumé for readability is easy.

Give it to someone you don’t know that well and have him explain back to you what your story is. If he can’t, or the story is inconsistent with what you’re trying to communicate, your resumé needs help.

If you find that your resumé needs serious help, work with a professional resumé writer who’ll spend time learning about you and what you want to accomplish. Then, this resumé writer can create a clean, professional, strong, compelling story showing why you’re an outstanding candidate.

Once you have these five essential elements in your resumé, you’ll stand a better chance of getting an interview and — fingers crossed — your next job.


©2014 Monster - All Rights Reserved

Is This Single Error Stopping Your Success?


Is This Single Error Stopping Your Success?



People who succeed in business all share several characteristics: they work hard, aim high, study their industry and emulate those who are further up the ladder.

But there’s one thing most people don’t do, which could rocket them to success.

Most executives do not actually do enough practice.

Because they are inordinately busy, most people assume that doing a task is the same as practicing a task. And yet there’s a world of difference.

When we practice our crucial skills we pay much more attention to what we’re doing wrong. We examine our skills, refine them and subsequently get better at them.

Look at anyone who achieves mastery in their field, and you’ll see a focus on practice, not just performance.

For example, the most successful tennis school of the last 30 years is the Spartak Tennis Club, in Moscow. At this school tens of hours a week are spent not paying tennis, but practicing shots in slow motion.

Greek shipping tycoon Aristotle Onassis didn’t just attend meetings and hope they went well. The night before an important appointment he would rehearse endlessly, predicting what each participant might say, and coming up with the perfect answers to each of them.

Current chess world champion, 22 year old Magnus Carlsen, doesn’t just play games of chess all day; he practices specific openings, counters and scenarios that hone his game.

At leading New York share trading firm, SMB Capital, traders use software programs to practice typical trading situations hundreds of times, so that they are more likely make the right decision during the real trading day.

Legendary piano maestro Itzhak Perlman was famous for his commitment to practice. As he put it, “Because the discipline of practice was instilled in me at just the right time, it has become an elemental part of my craft. Nowadays, practicing is second nature to me, a matter of habit, really. In the end, practicing is really just about commitment — to your craft and ultimately to yourself. If you want to be truly good at what interests you, whether it is music or math or even your backhand, for that matter, you have to be willing to put in the time to be the best you can be.”

What could you practice?

Your presentations. Your phone manner. Staying calm under pressure. Handling staff. Industry specific techniques.

Once you start focusing on the concept of practice, a myriad of opportunities to refine your skills will quickly come to mind.

In the end, whether in business, sports, music or life, it’s practice (not talent) that takes people to the top.


©2014 Monster -

Thought of the day

"Divide each difficulty into as many parts as is feasible and necessary to resolve it." - Rene Descartes

Thursday, May 22, 2014

25 Unnecessary Attachments Carefree People Don’t Have


25 Unnecessary Attachments Carefree People Don’t Have





MAY 14, 2014 - 2:29PM

Life is about attachments. It’s about picking up things along the way until we have a bag full of relics and lessons from the past. Our load gets heavier with each passing year until we no longer remember what it’s like to walk without a heavy burden.

We attach ourselves to so many things that soon we find that our natural right to freedom is nothing more than an illusion. We attach ourselves to people, opinions and superficial objects, like money and time.

We glue ourselves to abstract notions and think that life is in the things around us, next to us and instead of us. We put our worth in intangible notions and unreliable people and wonder why we can’t find real happiness.

Something the Tibetan monks will teach you is that happiness comes with scarcity. With fewer attachments comes a larger sense of internal peace as you get closer to yourself, shedding the unnecessary layers.

As you try to navigate your life, remember that the heavy burdens you carry can be let go. You will be not only happier, but liberated, when you learn to let go of everything around you.
The Approval Of Others

People are going to have opinions of you as long as they have breath in their lungs. Do yourself a favor and stop letting them waste any of yours.
Social Media

Social media platforms comprise the root of all heartache. If you don’t want to see what your ex is posting or those horrible pictures of you when you got too drunk, just get off social media. Trust me, you can learn to live without them and you will find that life is a lot simpler on the other side.
Bad Sex

Why waste your time and notches on bad sex? There are so many other things you could be doing, like finding someone to have good sex with or eating a pizza. Either way, your time is more precious than spending it with someone who’s bad in bed.
Time

Counting the minutes is the first step to refusing to live in the moment and the second step towards wrapping your happiness in moments yet to come. You are better than that, live by the ticking of your desires, not your clock.
Your Exes

In the words of Macbeth, “What’s done is done.” There is no need to hold on to your exes anymore than holding on to a dirty sponge. Throw it away before it creates a bigger mess and leaves you wondering why you didn’t just get a new one to begin with.
Fads

Fads are like Kim Kardashian. You think it’s beautiful, then you start to see it everywhere and suddenly all you want to do is get rid of it.
Indecision

Being indecisive will get you nowhere in life. It will keep you shackled to the pavement as you refuse to take the next step. Do yourself a favor and start making choices, because consequences and regrets are better than nothing at all.
The Past

It’s called the past for a reason and that’s where it should stay. Bringing your past into the future is only denying yourself the present.
Bad Television

I know it’s a guilty pleasure, but it’s also sucking the life from you. Five hours spent watching girls rip out each other’s extensions and scream about stolen catchphrases are five hours you can never get back.
Regrets

There is nothing you can do now, so wasting your time and energy lamenting over everything you’ve done wrong in life will only give you more regrets.
Nostalgia

We all wish we could go back to the carefree days of our youth, but unless you invent time travel, you’re stuck under the stressful burden of being an adult. Dreaming of the good days behind you is as fruitless as daydreaming of better days in front of you.
Drugs With Bad Comedowns

A perk of being older is being able to afford drugs. The downfall is that you are expected to be able to function under them. If you can’t take the comedown, don’t take the drug.
Parents’ Money

It doesn’t matter if you have a trust fund of $5 million, if you don’t learn to make your own money, you’re just an ignorant bum with $5 million dollars. The joys of life come from earning for yourself.
Mass Approval

It’s one thing to ignore one person’s opinion of you, but society’s is another thing entirely. The crowd is like a black hole that will try and suck you in. Those who resist are those who stay alive.
Bad People

You know who they are, even if you don’t want to admit it to yourself. They are the ones who always leave you with a bad taste in your mouth. They are usually very nice to your face, but you should move on before your back gets covered in spit.
Self-Doubt

If you don’t have confidence in yourself, what can you have confidence in? There’s no room for self-doubt in a world that’s going to judge your every decision. Lighten your load and start trusting yourself.
Guilt

Life is too short for the bitter taste of guilt. It’s a pill you don’t have to swallow and the sooner you stop taking it the better you’ll feel.
Comparisons

Comparing yourself to models will break your heart. Comparing yourself to anyone will keep you from knowing your own. You are the only standard you must compare yourself against.
Diets

Unless you’re eating McDonald’s every day, life is too short to be counting calories and denying yourself fried chicken and mashed potatoes.
Filters

You look good under the “Mayfair” filter that same way I look good under candlelight. But life isn’t filled with candles and “X-Pro II” filters, so stop living the lie and learn to accept yourself with “no filter.”
The Ideal

The ideal is a dream and dreams are for sleeping. Stop wasting your life and your hopes on nothing more than a mere illusion. Prepare for the un-ideal and your life will be filled with surprises.
What Ifs

What ifs are like the chicken pox. They are easy to catch and impossible not to scratch (rhyme not intended). You must resist the urge to avoid long-term scarring.
Closed Doors

If it’s closed behind you, there’s no need to look back. If it’s closed in front of you then you must spend your time trying to open it.
Toxic Friendships

Friends, like your past, must be shed when there’s no more room in your future for them. Evaluate those relationships closest to you and decide which bring you the most growth and true happiness.
Prejudices

Whether you were raised with them or grew around them, take a serious look at what you’re judging and decide if it’s worth the stigma.



LAUREN MARTIN

Lauren “LMoney” Martin grew up with one goal: to be the first woman engineer. Upon finding out there already were women engineers, and unable to pass Calc 1, she chose to study the beautiful and honorable art of advertising. After adverting proved uninspiring, she attempted a career in acting which was over before she could get on stage. And when she failed at everything else she decided to become a comedy writer.

ELITE DAILY - © 2014-2014 ALL RIGHTS RESERVED.

Monday, May 19, 2014

Did You Know Facebook Had Keyboard Shortcuts? Here Are 21 Handy Ones


Did You Know Facebook Had Keyboard Shortcuts? Here Are 21 Handy Ones


Alyssa BereznakTech ColumnistMay 19, 2014


Whether you like to admit it or not, you probably spend a good amount of your life on Facebook. And I’m willing to guess that you’d prefer not to waste your life away looking at wedding photos of people you barely know.

Which is why it’d behoove you to learn some handy desktop keyboard shortcuts for the site. Yes, that’s right –– Facebook has its own keyboard shortcuts, which can help you zoom through the site without dragging around your mouse.

Here’s a full list of the most useful keyboard tricks:

News Feed shortcuts

You can use these when you’re browsing the News Feed, that list of stories you see in the center column when you surf towww.facebook.com.

j and k: Tab down and up between posts. Press j to go to the next post; press k to go up to the previous post. You’ll know you have selected a post because a thick black line will show up to the left of that post.

l: Like or unlike a selected story.

c: Comment on a selected story.

s: Share a selected story.

o: Open the attachment of a selected story.

p: Post a status. Press p to get your cursor in the new status box and start typing.

/ (slash):Open up the search box.

q: Search chat contacts.

Enter: Tab from the tagging, location, or feeling sections to the text box when making a post.

And, most importantly, if you forget any of these

?: Open the list of keyboard shortcuts while in News Feed.

Access keys

You should be able to use these from any page on Facebook.

These guys vary by what browser and computer you’re using. So you’ll have to remember the specific code (below) that precedes each access code number. So if you want to open up Help on Chrome for Mac, you would hold down the Control, Option, and 0 keys.

Internet Explorer for PC: Alt + [#], then Enter

Firefox for PC: Shift + Alt + [#]

Chrome for PC: Alt + [#]

Safari for Mac: Control + Option + [#]

Firefox for Mac: Control + Option + [#]

Chrome for Mac: Control + Option + [#]

0: Open the help page.

1: Go home.

2: Go to your own profile page.

3: View your friends.

4: View your Facebook message inbox.

5: View your notifications.

6: View your settings.

7: View your Activity Log.

8: View Facebook’s Facebook page.

9: View Facebook’s Terms and Policies.

m: Start composing a new Facebook message.

Even if you integrate two or three of these into your everyday Facebook stalking, you might be able to shave a few minutes off the time you spend online every day. Use it to get a beautiful manicure, like the hand model pictured at the top of this post.

Follow Alyssa Bereznak on Twitter or email her here. Follow Yahoo Tech on Facebook right here.


Brought to you by Yahoo News Network

Why Strangers Don't Get Good Jobs

Lou AdlerInfluencer
CEO, best-selling author, created Performance-based Hiring. Recent book: The Essential Guide for Hiring & Getting Hired

Why Strangers Don't Get Good Jobs
May 19, 2014

When you know someone, even slightly or indirectly, the person is more fairly evaluated on factors that actually predict performance.


A few weeks ago I surveyed a thousand or so recruiters and hiring managers asking them how they found and hired their best people. Not surprisingly, 92% said either they knew the person or the person was referred by a co-worker or other trusted source. What’s even more interesting – and far more important – is that the primary decision to hire these people was not on their depth of technical skills, brilliance, years of relevant experience, academic background or interviewing personality. It was their track record of past performance and ability to deliver results.

When it comes to hiring, we treat strangers far differently than we do acquaintances or people who have been referred to us from a trusted source. Worse, we expect strangers to take jobs that are at best lateral transfers, and we make these decisions quickly and on superficial information. We offer acquaintances better jobs for more money and we focus on factors that actually predict fit, performance and motivation. So if you can’t find enough acquaintances to hire, you need to convert strangers into acquaintances very quickly, at least if you want to hire stronger people.

Here are some ideas on how to convert strangers into acquaintances, and acquaintances into great hires.

If the interview has already been scheduled:
Get to know the person before the actual assessment begins. Take a tour of the factory, office, or cafeteria, and discuss the latest Yahoo! News or some of the latest happenings at your company.
Conduct a phone screen before the face-to-face interview. As part of this ask theMost Important Interview Question of All Time. This alone will minimize the impact of first impressions and shift the focus of the interview to performance.
Meet the person outside the office. Suggest an informal get-together at Starbucks.
Treat the candidate as a consultant. We always assume consultants know what they’re talking about, so the first meeting is not a grilling but a discussion around the project or problem to be solved.
Assume you know the person. When you know someone, or if the person has been referred, the rush to assess is naturally delayed. In this case, most managers first focus on the candidate’s job-hunting status, why the person might be open to change jobs, and what the person would be looking for if he or she were to change jobs.

Given more time, you might want to add the following to your basic process:
Add a pre-application step into the process. The first step in your hiring process doesn't need to be filling in an application and then inviting people in for an interview with someone they don’t know. Also make an exploratory discussion with the hiring manager standard practice.
Have the person submit a sample of their best work as part of the preliminary discussion. If the sample is worthy, suggest an informal discussion to better understand it.
Have candidates describe how they’d handle the job. While I always ask candidates to describe how they’d solve a job-related project as part of the assessment, the folks at1-Page.com have taken this idea a few steps further. Their program allows candidates to submit a one-page proposal summarizing how they’d handle some challenge likely to be faced on the job. These can then be reviewed and discussed as part of the pre-application process.
Establish a series of informal meet-and-greets where a few people are invited to hear from the hiring managers in a semi-formal after-hours get-together.

While these are just a few ideas for companies to consider, job-seekers should take matters in their own hands and never enter the “Strangers Apply Here” door to begin with.
Do a mini-project and present your ideas in person. One MBA student told me he got three interviews by conducting a competitive analysis for a company’s product line. He knew this was one of the prerequisites for getting a product marketing job. He sent the analysis to the VP of Marketing, had a discussion with the person and was invited in to to meet some other people.
Become a networking fanatic. Networking is about getting people who know you to refer you to people who don’t. Here’s the short play book and here’s the long version for those who want to become experts.
Ask ice-breaking questions at the start of the interview. Do your research and ask hiring managers meaningful questions, e.g., “How does this position relate to the new marketing strategy I read about in BusinessWeek?” This delays the actual interview until you get to know each other a bit.
Use the backdoor to get an interview. Here’s a set of master keys.
Go temp-to-perm. This is a great way to not be forced into a full-time job that you’re not interested in. It’s an even better way to demonstrate your performance and get a job you want.

Strangers get a bum deal. They’re assessed on things that don’t predict performance. They’re assigned jobs they’ve already done before. They have limited negotiating power. They’re treated as interchangeable commodities. And they’re demeaned just because they’re looking for a job. To hire better people, stop hiring strangers. For job-seekers who want better jobs, get acquainted first.

_____________________

Lou Adler (@LouA) is the CEO of The Adler Group, a consulting and training firm helping companies implement Performance-based Hiring. He's also a regular columnist for Inc. Magazine and BusinessInsider. His latest book, The Essential Guide for Hiring & Getting Hired (Workbench, 2013), provides hands-on advice for job-seekers, hiring managers and recruiters on how to find the best job and hire the best people. You can continue the conversation on LinkedIn's Essential Guide for Hiring Discussion Group.

LinkedIn Corporation © 2014

Forget 'the Cloud'; 'the Fog' Is Tech's Future



May 18, 2014 5:25 p.m. ET

I'm as big a believer in the transformational power of cloud computing as anyone you'll meet. Smartphones, which are constantly seeking and retrieving data, don't make sense without the cloud, and any business that isn't racing to push its data and software into someone else's data center is, in my view, setting itself up for disruption by a competitor who is.


Brian Ajhar

But cloud advocates are fond of declaring that 100% of computing will someday reside in the cloud. And many companies are in business to sell you on that notion.

Here's the reality: Getting data into and out of the cloud is harder than most engineers, or at least their managers, often are willing to admit.

The problem is bandwidth. If you're a company simply seeking to save the cost and headache of storing data yourself, the cloud is great as long as all you need to do is transfer data back and forth via high-speed wiring.

But in the world of mass connectivity—in which people need to get information on an array of mobile devices—bandwidth is pretty slow. Any business that sends data to mobile devices, be it airline reservation systems for consumers or business data for a mobile sales force, grapples with the limitations of wireless networks. Overall, according to the World Economic Forum, the U.S. ranks 35th in the world in terms of bandwidth per user.

A New WSJD Column

Keywords is a new weekly column by Christopher Mims. Contact him at christopher.mims@wsj.com and follow him on Twitter @mims.

That's one reason that mobile apps have become a predominant way to do things on the Internet, at least on smartphones. Some of the data and processing power is handled within your device.

The problem of how to get things done when we're dependent on the cloud is becoming all the more acute as more and more objects become "smart," or able to sense their environments, connect to the Internet, and even receive commands remotely. Everything from jet engines to refrigerators is being pushed onto wireless networks and joining the "Internet of Things."

Modern 3G and 4G cellular networks simply aren't fast enough to transmit data from devices to the cloud at the pace it is generated, and as every mundane object at home and at work gets in on this game, it's only going to get worse.

Luckily there's an obvious solution: Stop focusing on the cloud, and start figuring out how to store and process the torrent of data being generated by the Internet of Things (also known as the industrial Internet) on the things themselves, or on devices that sit between our things and the Internet.

Marketers at Cisco Systems Inc. CSCO -0.23% have already come up with a name for this phenomenon: fog computing.

I like the term. Yes, it makes you want to do a Liz Lemon eye roll. But like cloud computing before it—also a marketing term for a phenomenon that was already under way—it's a good visual metaphor for what's going on.

Whereas the cloud is "up there" in the sky somewhere, distant and remote and deliberately abstracted, the "fog" is close to the ground, right where things are getting done. It consists not of powerful servers, but weaker and more dispersed computers of the sort that are making their way into appliances, factories, cars, street lights and every other piece of our material culture.

Cisco sells routers, which aside from storage has got to be the least sexy business in tech. To make them more appealing, and to sell them to new markets before Chinese competitors disrupt Cisco's existing revenue streams, Cisco wants to turn its routers into hubs for gathering data and making decisions about what to do with it. In Cisco's vision, its smart routers will never talk to the cloud unless they have to—say, to alert operators to an emergency on a sensor-laden rail car on which one of these routers acts as the nerve center.

International Business Machines Corp. IBM -0.07% has a similar initiative to push computing out "to the edge," an effort to, as IBM executive Paul Brody puts it, turn the traditional, cloud-based Internet "inside out." (When people talk about "edge computing," what they literally mean is the edge of the network, the periphery where the Internet ends and the real world begins. Data centers are in the "center" of the network, personal computers, phones and surveillance cameras are on the edge.)

Just as the cloud physically consists of servers harnessed together, in IBM's research project, the fog consists of all the computers that are already around us, tied together. On one level, asking our smart devices to, for example, send software updates to one another, rather than routing them through the cloud, could make the fog a direct rival to the cloud for some functions.

The bottom line is, we just have too much data. And we're just getting started. Airplanes are a great example of this. In a new Boeing Co. 747, almost every part of the plane is connected to the Internet, recording and, in some cases, sending continuous streams of data about its status. General Electric Co. has said that in a single flight, one of its jet engines generates half a terabyte of data.

Cheap sensors generate lots of "big" data, and it's surprisingly useful. So-called predictive analytics lets companies like GE know which part of a jet engine might need maintenance, even before the plane carrying it has landed.

Why else do you think Google Inc. and Facebook Inc. are talking about alternate means of Internet access, including via balloons and drones? Existing carriers aren't getting the job done. Until the U.S. gets the fast wireless and wired Internet it deserves, computing things as close to the user as possible is going to be critical to making the Internet of Things responsive enough to be usable.

The future of much enterprise computing remains in the cloud, but the really transformative computing of the future? It's going to happen right here, in the objects that surround us—in the fog.

Write to Christopher Mims at christopher.mims@wsj.com



Copyright ©2014 Dow Jones & Company, Inc. All Rights Reserved.


Amateur Beats Gov't at Digitizing Newspapers: Tom Tryniski's Weird, Wond...

Sunday, May 18, 2014

Need a Business Idea? Here are 55


Need a Business Idea? Here are 55
BY ENTREPRENEUR PRESS & CHERYL KIMBALL | July 1, 2010|
178 Comments |





This article has been excerpted from 55 Surefire Home Based Businesses You Can Start for Under $5,000 by Entrepreneur Press & Cheryl Kimball, available from Entrepreneur Press .

Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.

Related

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To Find Your Next Great Business Idea, Narrow Your Focus

55 Surefire Homebased Businesses You Can Start for Under $5,000
By Entrepreneur Press and Cheryl Kimball

$1,500 or less to start up

1. ACCOUNTANT
Experience, training or licensing may be needed

Create a flier outlining your services. Before you do that, you need to know what those services will be. Do you want to simply do bookkeeping for a small business? A more involved level of accounting would be do actually work up balance sheets, income statements, and other financial reports on a monthly, quarterly, and/or annual basis, depending on the needs of the business. Other specializations can include tax accounting, a huge area of potential work. Many business owners don't mind keeping their own day-to-day bookkeeping records but would rather get professional help with their taxes.

2. BICYCLE REPAIR

In many parts of the country, this business tends to be seasonal, but you can find ways around that. Rent a storage unit and offer to store people's bicycles over the winter after you do a tune-up and any needed repairs on them. If you want to cater to the Lance Armstrong wannabes, you can have business all year round. These road race riders are training through snow, sleet and dark of night. Some of them work on their own bicycles, but many of them don't, so you can get their business all year. And if you keep Saturday shop hours, you can be sure you will have a group of enthusiasts coming by to talk all things cycling.

3. BOAT CLEANING
Experience, training or licensing may be needed

Boats that are hauled out of the water for the winter or even just for mid-season repairs will need the hull cleaned. And depending on the type of boat, it is a good time to give a major cleaning everything else too--the decks, the sleeping quarters, the head, and the holds. Start by approaching homes that have a boat sitting in the yard. Or you could market your services to the marina to contract you to do the boat cleaning it offers to customers.

4. BUSINESS PLAN SERVICE
Has expansion possibilities

Offer a soup-to-nuts business plan, including market research, the business plan narrative and the financial statements. Plan your fee around the main one that the client will want and offer the others as add-on services. You can give clients an electronic file and allow them to take it from there, or you can keep the business plan on file and offer the service of tweaking it whenever necessary. Have business plan samples to show clients--and make sure to include your own!

5. CHIMNEY SWEEP

Learning to be a chimney sweep may mean nothing more than apprenticing with someone already in the business. By becoming a chimney expert, you can combine a chimney sweep business with a chimney inspection service--covering more than just whether or not the chimney needs cleaning but whether the chimney is in good working order or in need of repair.

6. CLEANING SERVICE

There are many directions you can take this business. If you want to work during hours when no one else does, you can focus on office clients. You can focus on retail businesses and keep your customers clumped into one or two blocks. Restaurants are in great need of daily thorough cleaning and can be a great source of steady clients. Perhaps you would be more interested in house cleaning. Many times with cleaning services you don't have to spend lots of money on advertising or marketing because your customers will come by word of mouth.

7. COMPUTER REPAIR
Experience, training or licensing may be needed

Study the main types of software that system users will want--word processing, photo manipulation software, mail merge, spreadsheet, design and especially security software. Investigate all the components--monitor types in all their varieties; keyboards, from wired to ergonomic to wireless; mouse types; as well as peripheral components like printers and scanners. Become completely familiar with all the ISPs (internet service providers) available in the market area you plan to cover. Establish yourself as the guru who can meet the needs of the personal computer user, the small business or a larger corporation.

8. CONSULTANT
Has expansion possibilities

To be a consultant, you need to have an expertise in something so you can market yourself as an advisor to others looking to work in that area. Perhaps you managed several large warehouses in your career with a drugstore company, you did all the marketing for many years for a large shoe manufacturer or you set up a chain of beauty supply shops or take-out restaurants. You can use this experience to help others do similar things without making the same mistakes that you made along the way.

10. EBAY ASSISTANT

Do you have items lurking around your household that you could sell on eBay? Figure out your asking price and decide whether to auction it or put it in your eBay store. Then decide if you want a minimum bid and how long you want the auction to last. You will want to establish a PayPal account to use for transactions. The eBay website provides all the information you need to know to get up and running with an eBay business.
Next: From Editorial Services to Household Organizer »
Page 1 2 3 4 5 6 Next »
BUSINESS IDEAS HOME-BASED BUSINESS

Copyright © 2014 Entrepreneur Media, Inc. All rights reserved.

Fortune Cookie Wisdom

Doing what you like is freedom.
Liking what you do is happinness.

On forced creativity

Nassim Nicholas Taleb

A writer told me "I didn't get anything done today".
Answer: try to do nothing. The best way to have only good days is to not *aim at* getting anything done.

Actually almost everything I've written that has survived was written when I didn't *try to* get anything done.

Thursday, May 15, 2014

The Smartest Long-Term Investment is You


The Smartest Long-Term Investment is You

BY JEFF OLSON | May 13, 2014|
18 Comments |


Image credit: Shutterstock

The greatest gift you can give yourself, the wisest business investment you will ever make, is investing in your personal development. I am such a firm believer and advocate of investing in yourself that we hand every new employee CDs, books, and access to a digital personal development library. Why? Investing in the development of people is one of the largest competitive advantages you can create. When people ask me how they can advance in their careers, I tell them to spend as much time working on themselves as they are spending on their work.

Related: How Making Employees Lifelong Learners Can Help Your Company Succeed



Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four hours sharpening the axe.” With just two hours to do the actual chopping, Lincoln spent twice the time working on the tools of the job as he would on the task itself. In the task called your life, you are the axe.

When there is a tree in the way, some people grab that axe -- dull or not -- and start whaling away at it. When they realize they aren’t making a major dent in the tree, they quit and say it is somehow the fault of the tree. Don’t be one of those people. Realize that it’s all in how you swing the axe, how hard and in what arc and onto exactly which spot on the tree. Understand that all tactics can be measured, weighed, and improved. It starts with the axe — with you.

Related: The 3 Elements Needed to Build Creative Genius in the Workplace

Learning doesn’t start or stop at school, through reading, or with great teachers. It also doesn’t start or stop with learning from your mistakes or from advice from friends. Continuous learning is a combination of all these things and so much more. When was the last seminar or adult-education class you attended simply to improve yourself? Think about it and make that change. Only you are challenging and developing yourself. Be open to learning and sharpening your skills. Investing in yourself means to never stop learning.

Sharpen your axe. Read just one chapter of an information-rich, inspiring book every day. Listen to 15 minutes of a life-transforming audio. Take a course or seminar every few months. Most of your life -- 99.9 percent-- is made up of things you do on automatic pilot. It’s essential that you take charge of your automatic pilot’s training and never stop investing in yourself.

Related: 12 Things Successful People Do Before Breakfast


Jeff Olson


Jeff Olson, founder and CEO of Nerium International, is a leader in the direct sales industry, earning an industry-wide reputation as a top distributor, earner, CEO and more since he first joined the industry in 1988. He is also the owner of Live Happy and the author of The Slight Edge, which shares the philosophy and principles he used to achieve success as an entrepreneur and CEO, to help others reach greater levels of financial freedom and personal excellence.
WORK-LIFE BALANCE BALANCING YOUR WORKLIFE RECOMMENDED READINGPERSONAL IMPROVEMENT LIFESTYLE LEARNING PERSONAL DEVELOPMENT

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