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Thursday, February 25, 2016

Book printed in ink that vanishes after two months




Book printed in ink that vanishes after two months


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Ink disappears after two weeks
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Invitation for the launch of 'the book that can't wait'
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The book that can't wait


We’ve seen a few innovations that have offered a twist on traditional reading habits, from offering short works by new authors based on the duration of train delays to a temporary edible book made of pasta and a smokeable book with pages made from rolling papers, printed with the lyrics of rapper Snoop Dogg. Taking elements of both of these ideas, Buenos Aires-based bookshop and publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction from Latin American authors printed in ink that disappears after two months of opening the book.

Silk-screened using a special pink ink, the book comes sealed in air-tight packaging that, once opened, allows the printed material to react with the atmosphere. The result is that after two months, the text vanishes. The more the text is exposed to light the faster it disappears, so unread pages may retain the text as long as the reader doesn't skip ahead in the book. The ink is made from a "secret" formula that is highly reactive with sunlight and air.

With much discussion currently centering on portable electronic readers and e-books, deemed to be bringing about the death of the physical novel, the creators aimed to add a bit of magic to the anthology, as well as encourage buyers to actually read it once they’ve received it instead of leaving it in their ‘to do’ pile. As the authors inside are all previously unpublished, the concept, developed with help from ad agency Draftfcb, acts as a way to ensure that readers engage with as much of the material as possible while they have the chance. The sense of urgency was important for the publishers to encourage readers to give new authors a chance and force them to digest the content quickly.

The book has proven popular with Argentinian customers, with the first printed batch selling out on the first day it was put on sale. There is no word from the publishers on what they propose readers should do with the book once the text has vanished — however, leatherbound and with thick pages, it could easily be re-used as a high quality journal, for example.El Libro que No Puede Esperar adds an element of urgency to reading — motivating readers, promoting authors and benefiting physical book publishers by creating a buzz around a new release. Is this a business model that is as shortlived as its product, or could this be developed into something more sustainable?

The Success Myth




The Success Myth




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By Heidi Grant Halvorson
Thomas KosaAuthor, Heidi Grant Halvorson


Quick: Think of a successful person. Someone who isreally good at what they do.


Now, in a word or phrase, tell me why that person has been so successful. What makes them so good?


Obviously, I can’t hear your answer. But I’d be willing to wager that it had something to do with innate ability.


“He’s so brilliant.”


“She’s a genius.”


“He’s a natural leader.”


These are the kinds of answers people — particularly Americans — tend to give when you ask them why certain individuals have enjoyed so much success.


Pro athletes, tech whizzes, bold entrepreneurs, accomplished musicians, gifted writers: We marvel at their extraordinary aptitude, assuming they must have won the DNA lottery to be so good at what they do.


Deep down, many of us believe that the key ingredient to success is innate ability. So, naturally, we try to stick to doing the things that come easily to us, while avoiding wasting time and energy on the things that don’t. (How many times have you heard someone say “I’m just not a math person”? How many times have you said it?)


This would all be fine, if success really were all about innate ability.


But it isn’t. It isn’t even mostly about innate ability.


When you study achievement for a living, as I do, one of the first things you learn is that measures of “ability” (like IQ) do a shockingly poor job of predicting future success. Intelligence, creativity, willpower, social skill aptitudes like these are not only profoundly malleable (i.e., they grow with experience and effort), but they are just one small piece of the achievement puzzle.


So, what does predict success? Research tells us it’s using the right strategies that leads to accomplishment and achievement. Sounds simple, but strategies like being committed, recognizing temptations, planning ahead, monitoring your progress, persisting when the going gets tough, making an effort, and perhaps most importantbelieving you can improve, can make all the difference between success and failure.


The problem with thinking that success is all about ability, is that it can lead to crippling self-doubt. When something doesn’t come easily, we assume that we “just don’t have what it takes,” and we stop trying. We close doors, robbing ourselves of opportunities to realize our full potential.


By contrast, studies show that people who believe that their skills and abilities can grow not only succeed more, but they also enjoy their work more, cope more effectively with challenges, and experience less anxiety and depression.


So the next time you find yourself thinking, “I’m just not good at this,” remember, you’re just not good at it yet.


Heidi Grant Halvorson is Associate Director of the Motivation Science Center at Columbia Business School. She is the author of Succeed and Nine Things Successful People Do Differently.

Former Navy SEAL Tells You How to Protect Yourself in a Situation Like the Colorado Shooting

Tips: Former Navy SEAL Tells You How to Protect Yourself in a Situation Like the Colorado Shooting


THE PM CHRONICLE: Former Navy SEAL Tells You How to Protect Yourself...: Tips: Former Navy SEAL Tells You How to Protect Yourself in a Situation Like the Colorado Shooting by America Live Posted in: Aurora , Bran...

Video:

http://video.insider.foxnews.com/v/1751927295001


Brandon Webb, a former Navy SEAL, joined America Live to give his tips for how you can protect yourself should you find yourself in a situation similar to the Colorado shooting.



Webb’s tips include carrying a tactical flashlight, which can blind someone for three to four seconds in the daylight. “What this does is buys you time and really creates space to really have a plan and get out of there,” Webb said.RELATED LINKS:


Talking Points: O’Reilly on Gun Control in the Wake of the Colorado Shooting
Watch the Video: Accused Gunman James Holmes Makes First Court Appearance Following Colorado Massacre
Fallen Navy SEAL’s Dog Refuses to Leave Master’s Side at Funeral
FACTOR INTERVIEW: America’s Most Lethal Sniper Chris Kyle Details His 150 Certified Kills, Reveals Why He Punched Jesse Ventura

He also pointed out that we should all become more aware of situations around us, noting that he sees people staring down at their cell phones all of the time while walking on the street. “In these active shooter situations, if you look historically, most of these shooters, they are not well-experienced marksmen. So for one, hitting a moving target is very hard […] I think people don’t realize you can get up and run and take action. Get up and out of that movie theater.”

“You have to think self-rescue in these situations. Closing your eyes and hoping that it’s going to go away is just not the case,” Webb said.

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How an Image Becomes an Icon


How an Image Becomes an Icon



By MARTIN KEMP


Iconic Images in Five Not So Easy Points
We live in an age of instant celebrity and frenetic branding. Companies repeatedly re-brand and change their logos, often at great expense and frequently to no good effect. The Holy Grail is to achieve enduring and immediate recognizability. The ultimate aspiration is to match the Coca-Cola logo (invented in 1886) and bottle (designed in 1915), or to emulate the more recent golden “M” of McDonald’s (1968) and the “swoosh” of Nike (1971).
In my recent book, “Christ to Coke. How Image Becomes Icon”, I look at 11 representative images from art, politics, the commercial world and science that have achieved the highest level of iconic status. Is there a magic formula for branders? If I could I would keep it secret, and sell my services very very expensively! But there is no sure-fire formula; no fixed set of characteristics that ensure success. However, we can learn varied and complex lessons from the extraordinary life stories of mega-successful images.
1. What is an iconic image? Iconic images transcend time, place and even original function.
“Iconic” is now a much over-used word. Somebody who is passingly famous is described as iconic. The images with which I am concerned are more than just very famous. They have an astonishing degree of universal recognition, taking on diverse meanings as they are transmitted across cultures. The most indelible of them act as cult objects.
Jim FitzpatrickChe Guevara.
The earliest icons were generated to serve religious devotion. Eikon, the Greek word for image, entered modern currency as the name for the authorized images of Christ and the saints in Orthodox Christianity. This devotional aspect persists in many later icons. In the “posterized” portrait by Jim Fitzpatrick, Che Guevara has been transformed over the years from a Soviet-style Communist revolutionary into a saintly martyr for idealistic youth.
Rulers and dominant entities typically go to great lengths to establish an authoritative image, redolent of their supreme power and ubiquitous presence. Sometimes a symbolic proxy does the job, like the regal lion, which was adopted by MGM as the snarling emblem of their Hollywood kingdom.
Even the icons of modern science, DNA and E=mc², have acquired a quasi-religious dimension, as arcane formulations intoned by the high priests of genetics and physics. The more science itself becomes inaccessible to most of us, the more the status of the priesthood is enhanced. The older Einstein, with his halo of wild white hair, plays the role of prophet superbly.
2. Types There are distinct types of iconic image. I group them roughly into 11 types in ‘Christ to Coke’.
The “rules” that apply to each type are somewhat different. The Coke bottle obviously does not work in the same way as Nick Ut’s harrowing photograph of the napalmed girl fleeing in heat-seared agony along Route 1 in Vietnam. Oddly, a photograph can achieve the highest fame without our ever knowing name of the author.
The Mona Lisa would hardly have reached its dominant position amongst iconic paintings independently of its artist’s name. Would Dan Brown’s book—”The Da Vinci Code”—have sold as well entitled the Michelangelo Code?
But how many people know that Earl Dean of the Root Bottling Company in Terra Haute was the designer of the prototype Coca-Cola bottle in 1915? General rules are elusive.
Some types of images are specific—like Lisa and Che—while some are generic, such as the heart shape. The generic ones tend to seep gradually into general consciousness. The heart shape appeared on playing cards and became the religious symbol of the sacred heart, before becoming the ubiquitous symbol of love. It takes a designer of genius, like Milton Glaser, to refresh its power in the service of a specific cause. We all know I♥NY. But New York largely surrendered the “Big Apple” to Steve Jobs.
Some types of icon are very much sui generis. Flags are a type all of their own. Those that burst forth from the throng are not the boring tricolours. The famed Stars and Stripes and the Union Jack arose from complex, accumulative histories. The swastika of the Nazis and hammer and sickle of the USSR are memorable as great pieces of graphic design. Who knows the current Russian flag? Being a powerful state is not enough. Design counts. The most potent flags assume a sacramental quality, as if the spirit of the nation is embodied in them, nowhere more so than in the Stars and Stripes.
3. Myths.
The great iconic images do not so much need myths and legends as attract them like magnets.
The more famous the image, the more likely it is that our common knowledge is inaccurate.
The fact that Leonardo’s portrait in the Louvre represents Lisa Gheradini, the apparently blameless wife of a Florentine silk merchant, Francesco del Giocondo, is not enough to match the mega-fame of the image. We need a hidden “secret” or “code” to explain its hold on us.
During the writing of the book, I was told a number of times that Father Christmas (Santa Claus) is dressed in red and white because of Haddon Sundblom’s brilliant Coke adverts each Christmas. Not true!
Sometimes the legends assume the status of a certain kind of “truth”. The story that the Stars and Stripes was designed by the humble seamstress Betsy Ross, who sat in the next church pew to George Washington, embodies folksy homeliness in such a way that it has becomes an essential “fact” of America’s founding myth.
I assumed that Einstein’s famous formula for the equivalence of mass and energy, E=mc² had appeared in his renowned set of papers published in 1905. Einstein scholars insisted it was there. But it was not. In that precise form, the equation seems to have been visited on Einstein as a simplification of his ideas, cemented in the public mind by its association with the atomic bombs dropped on Japan in 1945. The well-known tends not to be true in such cases.
4. Luck.
Chance often plays a crucial role.
News photographs are notoriously dependent on the photographer being in the right place at the right time. To emerge from billions of press photographs to assume everlasting fame, the resulting photograph needs to find its way, often independently, into an environment in which it is supremely fit to survive.
Nick Ut’s napalmed girl and Joe Rosenthal’s famed picture of the raising of the U.S. flag on the Japanese island of Iwo Jima towards the end of World War II were not put forward as unique masterpieces by their makers.
Horst Fass of Associated Press needed to persuade picture editors that the rule not to display naked children should be overridden. Alberto Korda’s photograph of Che was not the one selected for publication by the Cuban newspaper.
The ribbed and waisted shape of the Coca-Cola bottle arose from a mistake. Chapman Root sent three employees to the local library to seek the shape of cola nuts (the source of the caffeine) or the shape of the coca leaf (where the cocaine came from). In the Encyclopedia Britannica they found illustrations of neither. Instead, they found the fruit of the Cocoa Tree. The Coke bottle should really contain a chocolate drink!
5. What makes an iconic image?
There is no necessary set of clearly defined factors that are infallibly shared by all iconic images.
However, there are tendencies that are recurrent to varying degrees in various permutations. Some are concerned predominantly with meaning; a simplicity of message that is at once definitive and compelling but that is also open to a broad, rich, and varied series of associations; the ability to work with both generic and specific meanings; an openness to varied kinds of individual and collective engagement; a special interplay with shared human values; the focus of devotional or cult practice; the forging of collective identity.
And there are recurrent but not invariable visual characteristics: a sense of visual presence that implies something beyond its material existence; a measure of symmetry or of a carefully weighted asymmetrical balance; memorable simplicity at the heart of the image; tonal and coloristic clarity; robustness in the face of degraded reproduction; making good repeats, as if in a wallpaper pattern; recognition even in fragmentary form.
We can think of icons that do not obey all these rules. And exploiting all of them is not a guarantee of success.
Professor Martin Kemp is emeritus professor of the history of art at Trinity College, Oxford University. He is the author of “Christ to Coke. How Image Becomes Icon” published by Oxford University Press.

Scientists claim they can create babies without men by injecting eggs with artificial sperm

Scientists claim they can create babies without men by injecting eggs with artificial sperm

17:00, 25 FEB 2016
UPDATED 22:48, 25 FEB 2016
BY JOHN VON RADOWITZ

The Chinese team says the new discovery could pave the way for exciting new treatments to boost male fertility

84COMMENTS

Youtube / Cambridge UniversityGround-breaking: Scientists say they have created mouse babies using artificial sperm



Scientists have claimed they have found a way for women to have babies without men by creating artificial sperm.

The team from China claim they have created healthy mouse babies by injecting laboratory-made sperm into eggs to produce mouse offspring.

The scientists claim their stem cell technique could pave the way for new treatments for male fertility.

But British experts have called for the results to be independently verified and pointed out that any practical application is likely to be a long way off.

The mouse cells produced were technically "spermatids" - undeveloped sperm that lack tails and cannot swim.

Yet when they were injected into mouse eggs, mimicking a common IVF technique called Icsi (intracytoplasmic sperm injection), they delivered viable



Dr Jiahao Sha, from Nanjing Medical University, who co-led the research, published the results in the peer-reviewed journal Cell Stem Cell.

He said: "If proven to be safe and effective in humans, our platform could potentially generate fully functional sperm for artificial insemination or in-vitro fertilisation techniques.

"Because currently available treatments do not work for many couples, we hope that our approach could substantially improve success rates for male infertility."


The scientists began with stem cells taken from mouse embryos which were exposed to a carefully mixed cocktail of chemicals.

This triggered their transformation into primordial germ cells, the first step on the developmental path to becoming sperm.

Next, the germ cells were exposed to testicular cells and testosterone in an attempt to mimic the natural environment of the testes.


When the resulting spermatids were injected into mouse eggs, they proved capable of producing embryos that developed normally.

Scientists have previously taken early steps in the process of creating artificial sperm and eggs in the laboratory.

In 2011 a Japanese team produced mouse germ cells from stem cells which eventually developed into healthy viable sperm, but only after they were injected into the testicles of male mice.

Infertility affects around 15% of couples and can be traced to the man in about a third of cases.

A major cause of male infertility is the failure of pre-cursor cells in the testes to undergo a special type of cell division called meiosis.


PADiscovery: British scientists say the results need to be independently verified



In 2014 a team of distinguished reproductive biologists writing in the journal Cell proposed a set of "gold standard" criteria to prove that all the essential steps of meiosis have taken place in artificially created eggs or sperm.

They included showing evidence of correct DNA content in the cell nucleus at specific meiotic stages, normal chromosome number and organisation, and the ability of the engineered cells to produce viable offspring.

The Chinese team claims to have passed all these tests.

Dr Sha said: "Our method fully complies with the gold standards recently proposed by a consensus panel of reproductive biologists, so we think that it holds tremendous promise for treating male infertility."

Scientists in the UK praised the "mammoth" achievement of their Chinese colleagues but said there were still many obstacles to be overcome before sperm-like cells grown in the laboratory could be of use to infertile men.

Professor Richard Sharpe, from the Medical Research Council Centre for Reproductive Health at the University of Edinburgh, said safety was a major issue.

"Bear in mind that if germ cells do not format their DNA correctly, it may not only affect the resulting individual but might also affect the next generation," he pointed out.


GettyRadical: Chinese scientists claim the discovery could provide hope for infertile men


Allan Pacey, Professor of Andrology at the University of Sheffield, said the study was an "interesting step forward".

But he added: "It's important to note that the sperm-like cells produced in the study were not fully mature sperm as we might know them. "

"In spite of these encouraging results, we are still some way from immediately applying this technique as a potential cure for human male infertility," he continued.

"It remains to be seen if this technique could be applied in humans to create sperm-like cells that might be usable in IVF."


© 2016 MGN Limited

Monday, February 22, 2016

This Star Trek Substance Just Became Real (Transparent Aluminum)


This Star Trek Substance Just Became Real (Transparent Aluminum)

Amazing NewsNovember 10, 2015





If you saw the 1986 movie Star Trek IV: The Voyage Home, then you may or may not have noticed the mention of a particular substance that was critical to the construction of the Federation starships: transparent aluminum. Like so many other Star Trek technologies, this one has now become real.

A detailed news release from the Naval Research Laboratory (NRL) tells the tale of this incredible invention:

Imagine a glass window that’s tough like armor, a camera lens that doesn’t get scratched in a sand storm, or a smart phone that doesn’t break when dropped. Except it’s not glass, it’s a special ceramic called spinel {spin-ELL} that the U.S. Naval Research Laboratory (NRL) has been researching over the last 10 years.

“Spinel is actually a mineral, it’s magnesium aluminate,” says Dr. Jas Sanghera, who leads the research. “The advantage is it’s so much tougher, stronger, harder than glass. It provides better protection in more hostile environments—so it can withstand sand and rain erosion.” As a more durable material, a thinner layer of spinel can give better performance than glass. “For weight-sensitive platforms-UAVs [unmanned autonomous vehicles], head-mounted face shields—it’s a game-changing technology.”

NRL invented a new way of making transparent spinel, using a hot press, called sintering. It’s a low-temperature process, and the size of the pieces is limited only by the size of the press. “Ultimately, we’re going to hand it over to industry,” says Sanghera, “so it has to be a scalable process.” In the lab, they made pieces eight inches in diameter. “Then we licensed the technology to a company who was able then to scale that up to much larger plates, about 30-inches wide.”

The sintering method also allows NRL to make optics in a number of shapes, “conformal with the surface of an airplane or UAV wing,” depending on the shape of the press.

In addition to being tougher, stronger, harder, Sanghera says spinel has “unique optical properties; not only can you see through it, but it allows infrared light to go through it.” That means the military, for imaging systems, “can use spinel as the window because it allows the infrared light to come through.”

The ceramic’s manufacturing process currently makes it expensive for commercial uses like an unbreakable smartphone screen, but as the spinel making industry scales up, it’s inevitable that we will see it used that way.

For more details, see the excellent news release on the NRL website.


Copyright © 2016 Science Rocks My World All Rights Reserved.

5 Signs The Zombie Apocalypse Has Begun

Mobile phones are 'cooking' men's sperm


Mobile phones are 'cooking' men's sperm
Study finds sperm levels of men who kept their phones in their pocket during the day were quite seriously affected in 47 per cent of cases



The findings have led to a leading British fertility expert to advise men to stop being addicted to mobile phones. Photo: Alamy

By Agency

9:28AM GMT 22 Feb 2016

343 Comments

Fertility experts are warning man that using a mobile for as little as an hour a day is "cooking sperm" and lowering level significantly.

The new study shows that having a mobile phone close to the testicles - or within a foot or two of the body - can lower sperm levels so much that conceiving could be difficult.

The findings have led to a leading British fertility expert to advise men to stop being addicted to mobile phones.

"If you wear a suit to work put the mobile in your chest pocket instead of close to your testes. It will reduce the risk of your sperm count dropping or dropping so much."
Prof Gedis Grudzinskas

The study - by highly respected specialists - found that sperm levels of men who kept their phones in their pocket during the day were seriously affected in 47 per cent of cases compare to just 11 per cent in the general population.

Professor Martha Dirnfeld, of the Technion University in Haifa, said: "We analysed the amount of active swimming sperm and the quality and found that it had been reduced.

"We think this is being caused by a heating of the sperm from the phone and by electromagnetic activity."

The team monitored more than 100 men attending a fertility clinic for a year.


The quality of sperm among men in Western countries is constantly decreasing Photo: ALAMY

They found that besides men keeping their phones close to their groin many spoke on the phone while it was charging and kept it only a few centimetres from their bed.

Even keeping the phone on a bedside table appears to raise lower sperm cell counts

The findings are in the journal Reproductive BioMedicine and support a long-feared link between dropping fertility rates in men and the prevalent use of cellular phones.

The quality of sperm among men in Western countries is constantly decreasing and is considered crucial in 40 percent of the cases in which couples have difficulty conceiving a child.

Men are advised to keep mobile phones in chest pockets

Professor Gedis Grudzinskas, a fertility consult ant St George's Hospital London and in Harley Street said: " Men need to think about their well being and try to stop being addicted to their phones.

"If you wear a suit to work put the mobile in your chest pocket instead of close to your testes. It will reduce the risk of your sperm count dropping or dropping so much.


"Women generally don't carry their mobiles on them so maybe a mobile phone won't affect their fertility. That's not something we have looked at"
Prof Martha Dirnfeld



"And do you need to keep the phone right next to you on the bedside table. Some men keep their mobile in their shorts or pyjamas in bed. Is that really necessary?"

Professor Dirnfeld said: "I think this is a warning to men to change their habits to improve their chances of having children. Women generally don't carry their mobiles on them so maybe a mobile phone won't affect their fertility. That's not something we have looked at."

Professor Alan Pacey, a fertility research scientist at Sheffield University has scoffed at suggestions that mobile phones could be damaging male fertility and insists he will be carry on putting his mobile in his trouser pocket.

Professor Dirnfeld said: "Dr Pacey might not need to worry about his fertility, but for younger guys it is a worry. If you a trying for a baby and it doesn't happen within a year you might want to think of whether it could be your mobile phone habit that is to blame."

Mobile phones may be damaging male fertility Photo: Alamy


© Copyright of Telegraph Media Group Limited 2016


Scientists Ponder the Prospect of Contagious Cancer



SCIENCE
Scientists Ponder the Prospect of Contagious Cancer


George Johnson

RAW DATA FEB. 22, 2016
Photo

CreditJon Krause


For all its peculiar horror, cancer comes with a saving grace. If nothing else can stop a tumor’s mad evolution, the cancer ultimately dies with its host. Everything the malignant cells have learned about outwitting the patient’s defenses — and those of the oncologists — is erased. The next case of cancer, in another victim, must start anew.

Imagine if instead, cancer cells had the ability to press on to another body. A cancer like that would have the power to metastasize not just from organ to organ, but from person to person, evolving deadly new skills along the way.

While there is no sign of an imminent threat, several recent papers suggest that the eventual emergence of a contagious human cancer is in the realm of medical possibility. This would not be a disease, like cervical cancer, that is set off by the spread of viruses, but rather one in which cancer cells actually travel from one person to another and thrive in their new location.

So far this is known to have happened only under the most unusual circumstances. A 19-year-old laboratory worker who pricked herself with a syringe of colon cancer cells developed a tumor in her hand. A surgeon acquired a cancer from his patient after accidentally cutting himself during an operation. There are also cases of malignant cells being transferred from one person to another through an organ transplant or from a woman to her fetus.

On each of these occasions, the malignancy went no further. The only known cancers that continue to move from body to body, evading the immune system, have been found in other animals. In laboratory experiments, for instance, cancer cells have been transferred by mosquitoes from one hamster to another. And so far, three kinds of contagious cancers have been discovered in the wild — in dogs, Tasmanian devils and, most recently, in soft shell clams.

The oldest known example is a cancer that spreads between dogs during sexual intercourse — not as a side effect of a viral or bacterial infection, but rather through direct conveyance of cancer cells. The state of the research is described in a review, “The Cancer Which Survived,” published last year by Andrea Strakova and Elizabeth P. Murchison of the University of Cambridge.


The condition, canine transmissible venereal tumor disease, is believed to have sprung into existence 11,000 years ago — as a single cell in a single dog — and has been circulating ever since. (Why did this happen in dogs and not, say, cats? Perhaps because of what the authors demurely call the dogs’ “long-lasting coital tie” — the half an hour or so that a male and female are locked in intercourse, tearing genital tissues and providing the cancer cells with a leisurely crossing.)

Normally a cancer evolves in a single body over the course of years or decades, accumulating the mutations that drive it to power. But to have survived for millenniums, researchers have proposed, canine cancer cells may have developed mechanisms — like those in healthy cells — to repair and stabilize their own malignant genomes.

Early on, cancer cells typically flourish by disabling DNA repair and ramping up the mutational frenzy. Somewhere along the way, the age-old canine cells may have reinvented the device to extend their own longevity. There is also speculation that this cancer may have learned to somehow modify canine sexual behavior in ways that promote the disease’s spread and survival.

The second kind of contagious cancer was discovered in the mid-1990s in Tasmanian devils, which spread malignant cells as they try to tear off one another’s faces. Though it may be hard to sympathize, devil facial tumor disease threatens the creatures with extinction.

With so few examples, transmissible cancer has been easy to dismiss as an aberration. But in December, scientists at the Universities of Tasmania and Cambridge reported in Proceedings of the National Academy of Sciences that Tasmanian devils are passing around another kind of cancer — genetically distinct from the first. It’s weird enough that one such cancer would arise in the species. What are the chances that there would be two?

One theory is that the animals are unusually vulnerable. Driven so close to extinction — by climate change, perhaps, or human predators — the species is lacking in genetic diversity. The cells of another devil injected through a vicious wound may seem so familiar that they are ignored by the recipient’s immune system. If some of the cells carry the mutations for the facial cancer, they might be free to flourish and develop into a new tumor.

But the scientists also proposed a more disturbing explanation: that the emergence of contagious cancer may not be so rare after all. “The possibility,” they wrote, “warrants further investigation of the risk that such diseases could arise in humans.”

Cancer has probably existed ever since our first multicellular ancestors appeared on Earth hundreds of millions of years ago. The life spans of even the longest-lived animals may be just too brief for cancers to easily evolve the ability to leap to another body. Otherwise, contagious cancer would be everywhere.

For now, at least, it remains a curiosity. Consider the case of a 41-year-old man in Medellin, Colombia, who was examined by doctors in 2013 because of fatigue, fever and weight loss. His lymph nodes were clogged with cancer cells that had also spread to his lungs and liver.

Yet the cells looked far too small and simple to be human. “This case posed a diagnostic conundrum,” the doctors wrote in November in The New England Journal of Medicine.

The solution to the puzzle came when the man was also found to be harboring a tapeworm called Hymenolepis nana. Further analysis concluded that the cancer cells had originated in the parasite and then metastasized through the man’s body.

There is no reason to think that tapeworm cancer is about to become a threat to public health. The patient’s immune system had been compromised by H.I.V., and he died several months later.

But nature is infinite in its surprises.
Correction: February 22, 2016


An earlier version of this article misstated one of the animals in which contagious cancer has been discovered in the wild. It was in soft shell clams, not crabs.


A version of this article appears in print on February 23, 2016, on page D3 of the New York edition with the headline: Scientists Ponder Contagious Cancer. Order Reprints| Today's Paper|Subscribe

Saturday, February 20, 2016

Eternal 5D Data Chip Can Record All Of Human History


TECHNOLOGY

Eternal 5D Data Chip Can Record All Of Human History

February 17, 2016 | by Robin Andrews
photo credit: 180 million books can be stored on a single chip. agsandrew/Shutterstock
18K

In order to preserve our stories, we used to carve and paint rudimentary images and basic text into stone tablets and onto the walls of caves. Nowadays, any of us can store hundreds of thousands of documents onto a cheap, thumb-sized USB, preserving them for decades. Scientists at the University of Southampton have taken this one extraordinary step further,announcing that they have developed a method to record data that could outlast the human race itself.

Back in 2013, a new type of data storing technology was debuted by the team at the university’s Optoelectronics Research Centre (ORC). An abstract presented at a conference revealed that a 300 kilobyte copy of a text file was recorded into a specialized form of glass, a small “chip” that had been

manipulated by a laser.


Extremely fast and intense pulses of light altered the nanostructure of the silica glass chip, creating incredibly small “dots” that could store up to three individual bits of information. Strings of these dots were aligned in three layers that, when aligned on top of each other, were no thicker than the width of a human hair.

This data was said to have been preserved in five dimensions (5D): the three-dimensional position of the data dot within the glass was recorded, along with two additional dimensions provided by the intensity and the wave pattern (polarity) of the laser used to form the dot. Scientists were then able to read the encoded text file, which in this case was the 2013 conference abstract itself.

Promoting their device ahead of the International Society for Optical Engineering Conference in San Francisco this week, the ORC team has now recorded several large documents onto their chips, including the United Nations Universal Declaration of Human Rights, Isaac Newton’s Opticks, and the Magna Carta, all in 5D. However, this 5D aspect is not actually the revolutionary part of the technology – the incredible capacity and resilience of each chip is.



The King James Bible stored on one of the chips. ORC/University of Southampton

The researchers claim that each chip, several of which can fit into the palm of your hand, can store up to 360 terabytes of data. Assuming one e-book is two megabytes in size, one 5D chip would be able to store 180 million of them. Considering that around 130 million books have been written, a record of humanity’s history could actually be preserved on one single chip.

These chips would also be likely to outlast our own species: They remain stable for up to 1,000°C (1,832°F), and at temperatures of even 190°C (374°F), they would survive for 13.8 billion years. This number was probably chosen by the researchers as it also happens to be the current age of the universe.

Professor Peter Kazansky of ORC said in a statement that “It is thrilling to think that we have created the technology to preserve documents and information and store it in space for future generations. This technology can secure the last evidence of our civilization: all we’ve learnt will not be forgotten.”

Image in text: The Universal Declaration of Human Rights recorded onto a single glassy chip. ORC/University of Southampton
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Barcode Everyone at Birth







Each week a global thinker from the worlds of philosophy, science, psychology or the arts is given a minute to put forward a radical, inspiring or controversial idea – no matter how improbable – that they believe would change the world.
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Memory chip to record memories

This week science fiction writer Elizabeth Moon argues that everyone should be given a barcode at birth.
“If I were empress of the Universe I would insist on every individual having a unique ID permanently attached - a barcode if you will; an implanted chip to provide an easy, fast inexpensive way to identify individuals.
It would be imprinted on everyone at birth. Point the scanner at someone and there it is.
Having such a unique barcode would have many advantages. In war soldiers could easily differentiate legitimate targets in a population from non combatants.
This could prevent mistakes in identity, mistakes that result in the deaths of innocent bystanders. Weapons systems would record the code of the use, identifying how fired which shot and leading to more accountability in the field.
Anonymity would be impossible as would mistaken identity making it easier to place responsibility accurately, not only in war but also in non-combat situations far from the war.”
You can listen to Elizabeth discuss her idea with aerial warfare expertElizabeth Quintana and war ethics authority David Rodin in more detail on the BBC World Service programme The Forum, where you can also download more 60-second ideas.
If you have a 60-second idea or would like to comment on this story, head over to our Facebook page or message us on Twitter.

Revolutionary “Superman” Memory Crystals Can Store Data Virtually Forever


INNOVATION
Revolutionary “Superman” Memory Crystals Can Store Data Virtually Forever

04/18/2014
under Green Technology, Innovation, News
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by Beth Buczynski
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Quartz Crystal photo from Shutterstock

While most of us are just getting used to the idea of 3D printing, scientists are already working on technological marvels that operate two dimensions deeper. Researchers at the University of Southampton have succeeded in recording and retrieving five dimensional digital data using a quartz crystal. The ‘Superman’ memory crystal is a futuristic storage technique with unprecedented features – including a 360 terabyte per disc data capacity, thermal stability up to 1000°C and a practically unlimited lifetime.











We’ve all seen those sci-fi movies where a gorgeous alien shoves a pointy crystal into some mega computer and the world is saved. Well, it appears that sci-fi has now become sci-reality. Although it probably won’t save the human world, the researchers working on the ‘Superman’ memory crystal say it will most definitely stick around to share a record of our race with whatever beings excavate the remains of our civilization.

So how does it work? “…the data is recorded via self-assembled nanostructures created in fused quartz, which is able to store vast quantities of data for over a million years,” explains a press release. “The information encoding is realised in five dimensions: the size and orientation in addition to the three dimensional position of these nanostructures.” That sounds complicated, but what it basically means is that, using ultrafast lasers, we can now encode a piece of quartz with 5D information in the form of nanostructured dots separated by only one millionth of a meter.

“The self-assembled nanostructures change the way light travels through glass, modifying polarization of light that can then be read by combination of optical microscope and a polarizer, similar to that found in Polaroid sunglasses,” states the release.

So leave a note for your great-great-grandkids to throw on some 5D glasses, and upload that file containing your life story to their cyborg brain by scanning it with their polarizing eyeballs – easy-peasy.

“It is thrilling to think that we have created the first document which will likely survive the human race,” said Professor Peter Kazansky a supervising researcher on the project. “This technology can secure the last evidence of civilisation: all we’ve learnt will not be forgotten.” The team is now looking for industry partners to commercialize this ground-breaking new technology.


Thursday, February 18, 2016

COVER LETTERS ARE DEAD: DO THIS INSTEAD

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THE FUTURE OF WORK
Cover Letters Are Dead: Do This Instead

Many recruiters say that they don't read cover letters, but you can still personalize your pitch by 
making these changes to your resume.

[Photo: LoloStock via Shutterstock]


STEPHANIE VOZZA 02.16.16 5:52 AM

If you’re looking for a new job, don’t worry about writing a stellar cover letter. Nearly two-thirds of recruiters say it’s not an important factor when they review applications, according to a survey of 1,400 recruiters by Jobvite, a recruiting software provider.

In fact, the cover letter is quickly becoming a dinosaur when it comes to hiring, says Jobvite chief people officer Rachel Bitte, and its demise is due to three things: speed, technology, and volume.

"Most companies today recruit online and receive applications through software systems that often don’t include a section for a cover letter," she says. "Some industries, particularly those in Silicon Valley, receive a large amount of applications. The pace at which companies need talent has also grown exponentially, so finding the right person quickly is very important.

"Recruiters who get cover letters say they ignore them. Instead, they want to get to the meat of someone’s background by diving into the resume."

Unfortunately, the cover letter used to be the perfect place to personalize your pitch and highlight information that doesn’t shine on a bulleted job history. To stand out now, applicants need to get creative and change the traditional resume format to serve their needs.

Bitte says there are four things you can do on your resume to make up for the loss of the letter:
1. ADD A SUMMARY

One way to provide more details is to include a summary. Located at the top of the resume, it’s made up of two or three sentences that highlight what makes you different from other applicants. Similar to an elevator pitch, it’s where you share a high-level competency, niche, or career focus. The summary replaces the "objective" that was once a popular component of a resume.


2. INCLUDE PERSONAL INFORMATION

Applicants are also including personal interests in their resumes, says Bitte. Added to the bottom of the resume, it gives hiring managers a sense of the candidate’s personality before they call them in for an initial interview. You can include hobbies, volunteer activities, or relevant club memberships. If you are applying to a company with offices in more than one area, you might also point out if you are willing to relocate.
3. HIGHLIGHT ACCOMPLISHMENTS

In addition to your employment history and job descriptions, include bulleted points under each entry with critical elements that hiring managers are looking for. "What were your two or three major accomplishments?" asks Bitte. "What results did you get? Offer concrete data, such as, ‘I helped increase employee engagement by x percent.’ This richness makes a resume stand out in comparison to your peers."
4. PROVIDE YOUR SOCIAL MEDIA HANDLES

Hiring managers are looking at your Twitter, Facebook, and LinkedIn profiles, whether or not you include the links on your resume, says Bitte. It can be proactive to not only offer a link, but to be vigilant about what you’ve posted on these platforms because they give hiring managers a great deal of insight.

"What’s interesting is that companies aren’t judging your personality from your posts; they’re looking for a culture fit," says Bitte. "Cover letters used to be the medium to figure that out, but that’s no longer the case. Today, social media can tell a hiring manager a lot more, and they’re using it to find the right fit."
RELATED: 2 THINGS YOU NEED TO CUT FROM YOUR RESUME RIGHT NOW

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Wednesday, February 17, 2016

We Desperately Need a Twenty-First Century View of the Economy


Elliot Gerard
Economics
We Desperately Need a Twenty-First Century View of the Economy
What prosperity is, where growth comes from, why markets work

By Nick Hanauer and Eric Beinhocker

For everyone but the top 1 percent of earners, the American economy is broken. Since the 1980s, there has been a widening disconnect between the lives lived by ordinary Americans and the statistics that say our prosperity is growing. Despite the setback of the Great Recession, the U.S. economy more than doubled in size during the last three decades while middle-class incomes and buying power have stagnated. Great fortunes were made while many baby boomers lost their retirement savings. Corporate profits reached record highs while social mobility reached record lows, lagging behind other developed countries. For too many families, the American Dream is becoming more a historical memory than an achievable reality.

These facts don’t just highlight the issues of inequality and the growing power of a plutocracy. They should also force us to ask a deeper set of questions about how our economy works—and, crucially, about how we assess and measure the very idea of economic progress.

How can it be that great wealth is created on Wall Street with products like credit-default swaps that destroyed the wealth of ordinary Americans—and yet we count this activity as growth? Likewise, fortunes are made manufacturing food products that make Americans fatter, sicker, and shorter-lived. And yet we count this as growth too—including the massive extra costs of health care. Global warming creates more frequent hurricanes, which destroy cities and lives. Yet the economic activity to repair the damage ends up getting counted as growth as well.

Our economic policy discussions are nearly always focused on making us wealthier and on generating the economic growth to accomplish that. Great debates rage about whether to raise or lower interest rates, or increase or decrease regulation, and our political system has been paralyzed by a bitter ideological struggle over the budget. But there is too little debate about what it is all for. Hardly anyone ever asks: What kind of growth do we want? What does “wealth” mean? And what will it do for our lives?

The Price of Everything, the Value of Nothing

The most basic measure we have of economic growth is gross domestic product. GDP was developed from the work in the 1930s of the American economist Simon Kuznets and it became the standard way to measure economic output following the 1944 Bretton Woods conference. But from the beginning, Kuznets and other economists highlighted that GDP was not a measure of prosperity. In 1959, noted American economist Moses Abramovitz cautioned that “we must be highly skeptical of the view that long-term changes in the rate of growth of welfare can be gauged even roughly from changes in the rate of growth of output.”

In 2009, a commission of leading economists convened by President Nicolas Sarkozy of France and chaired by Nobel laureate Joseph Stiglitz reported on the inadequacies of GDP. They noted well-known issues such as the fact that GDP does not capture changes in the quality of the products (think of mobile phones over the past 20 years) or the value of unpaid labor (caring for an elderly parent in the home). The commission also cited evidence that GDP growth does not always correlate with increases in measures of well-being such as health or self-reported happiness, and concluded that growing GDP can have deleterious effects on the environment. Some countries have experimented with other metrics to augment GDP, such as Bhutan’s “gross national happiness index.”

Our issue isn’t with GDP per se. As the English say, “It does what it says on the tin”—it measures economic activity or output. Rather, our issue is with the nature of that activity itself. Our question is whether the activities of our economy that are counted in GDP are truly enhancing the prosperity of our society.

Since the field’s beginnings, economists have been concerned with why one thing has more value than another, and what conditions lead to greater prosperity—or social welfare, as economists call it. Adam Smith’s famous diamond-water paradox showed that quite often the market price of a thing does not always reflect intuitive notions of its intrinsic value—diamonds, with little intrinsic value, are typically far more expensive than water, which is essential for life. This is of course where markets come into play—in most places, water is more abundant than diamonds, and so the law of supply and demand determines that water is cheaper.

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After lots of debate about the nature of economic value in the nineteenth and early twentieth centuries, economists considered the issue largely settled by the mid-twentieth century. The great French economist Gerard Debreu argued in his 1959 Theory of Value that if markets are competitive and people are rational and have good information, then markets will automatically sort everything out, ensuring that prices reflect supply and demand and allocate everything in such a way that everyone’s welfare is maximized, and that no one can be made better off without making someone else worse off. In essence, the market price of something reflects a collective judgment of the value of that thing. The idea of intrinsic value was always problematic because it was inherently relative and hard to observe or measure. But market prices are cold hard facts. If market prices provide a collective societal judgment of value and allocate goods to their most efficient and welfare-maximizing uses, then we no longer have to worry about squishy ideas like intrinsic value; we just need to look at the price of something to know its value.

Debreu was apolitical about his theory—in fact, he saw it as an exercise in abstract mathematics and repeatedly warned about over-interpreting its applicability to real-world economies. However, his work, as well as related work in that era by figures such as Kenneth Arrow and Paul Samuelson, laid the foundations for economists such as Milton Friedman and Robert Lucas, who provided a devastating critique of Keynesianism in the 1960s and ’70s, and recent Nobel laureate Eugene Fama, who pioneered the theory of efficient markets in finance in the 1970s and ’80s. According to the neoclassical theory that emerged from this era, if markets are efficient and thus “welfare-maximizing,” then it follows that we should minimize any distortions that move society away from this optimal state, whether it is companies engaging in monopolistic behavior, unions interfering with labor markets, or governments creating distortions through taxes and regulation.

These ideas became the intellectual touchstone of a resurgent conservative movement in the 1980s and led to a wave of financial market deregulation that continued through the 1990s up until the crash of 2008. Under this logic, if financial markets are the most competitive and efficient markets in the world, then they should be minimally regulated. And innovations like complex derivatives must be valuable, not just to the bankers earning big fees from creating them, but to those buying them and to society as a whole. Any interference will reduce the efficiency of the market and reduce the welfare of society. Likewise the enormous pay packets of the hedge-fund managers trading those derivatives must reflect the value they are adding to society—they are making the market more efficient. In efficient markets, if someone is willing to pay for something, it must be valuable. Price and value are effectively the same thing.

Even before the crash, some economists were beginning to question these ideas. Robert Shiller of Yale University, who ironically shared this year’s Nobel with Fama, showed in the early 1980s that stock market prices did not always reflect fundamental value, and sometimes big gaps could open up between the two. Likewise, behavioral economists like Daniel Kahneman began showing that real people didn’t behave in the hyper-rational way that Debreu’s theory assumed. Other researchers in the 1980s and ’90s, even Debreu’s famous co-author Arrow, began to question the whole notion of the economy naturally moving to a resting point or “equilibrium” where everyone’s welfare is optimized.

An emerging twenty-first century view of the economy is that it is a dynamic, constantly evolving, highly complex system—more like an ecosystem than a machine. In such a system, markets may be highly innovative and effective, but they can sometimes be far from efficient. And likewise, people may be clever, but they can sometimes be far from rational. So if markets are not always efficient and people are not always rational, then the twentieth century mantra that price equals value may not be right either. If this is the case, then what do terms like value, wealth, growth, and prosperity mean?

Prosperity Isn’t Money, It’s Solutions

In every society, some people are better off than others. Discerning the differences is simple. When someone has more money than most other people, we call him wealthy. But an important distinction must be drawn between this kind of relative wealth and the societal wealth that we term “prosperity.” What it takes to make a society prosperous is far more complex than what it takes to make one individual better off than another.

Most of us intuitively believe that the more money people have in a society, the more prosperous that society must be. America’s average household disposable income in 2010 was $38,001 versus $28,194 for Canada; therefore America is more prosperous than Canada.

But the idea that prosperity is simply “having money” can be easily disproved with a simple thought experiment. (This thought experiment and other elements of this section are adapted from Eric Beinhocker’s The Origin of Wealth, Harvard Business School Press, 2006.) Imagine you had the $38,001 income of a typical American but lived in a village among the Yanomami people, an isolated hunter-gatherer tribe deep in the Brazilian rainforest. You’d easily be the richest Yanomamian (they don’t use money but anthropologists estimate their standard of living at the equivalent of about $90 per year). But you’d still feel a lot poorer than the average American. Even after you’d fixed up your mud hut, bought the best clay pots in the village, and eaten the finest Yanomami cuisine, all of your riches still wouldn’t get you antibiotics, air conditioning, or a comfy bed. And yet, even the poorest American typically has access to these crucial elements of well-being.

And therein lies the difference between a poor society and a prosperous one. It isn’t the amount of money that a society has in circulation, whether dollars, euros, beads, or wampum. Rather, it is the availability of the things that create well-being—like antibiotics, air conditioning, safe food, the ability to travel, and even frivolous things like video games. It is the availability of these “solutions” to human problems—things that make life better on a relative basis—that makes us prosperous.

This is why prosperity in human societies can’t be properly understood by just looking at monetary measures of income or wealth. Prosperity in a society is the accumulation of solutions to human problems.

These solutions run from the prosaic, like a crunchier potato chip, to the profound, like cures for deadly diseases. Ultimately, the measure of a society’s wealth is the range of human problems that it has found a way to solve and how available it has made those solutions to its citizens. Every item in the huge retail stores that Americans shop in can be thought of as a solution to a different kind of problem—how to eat, clothe ourselves, make our homes more comfortable, get around, entertain ourselves, and so on. The more and better solutions available to us, the more prosperity we have.

The long arc of human progress can be thought of as an accumulation of such solutions, embodied in the products and services of the economy. The Yanomami economy, typical of our hunter-gatherer ancestors 15,000 years ago, has a variety of products and services measured in the hundreds or thousands at most. The variety of modern America’s economy can be measured in the tens or even hundreds of billions. Measured in dollars, Americans are more than 500 times richer than the Yanomami. Measured in access to products and services that provide solutions to human problems, we are hundreds of millions of times more prosperous.

Growth as the Rate of Solution Creation

If the true measure of the prosperity of a society is the availability of solutions to human problems, then growth cannot simply be measured by changes in GDP. Rather, growth must be a measure of the rate at which new solutions to human problems become available. Additionally, since problems differ in importance, a new view of growth also must take this into account; finding a universal flu vaccine is more important than creating a crunchier potato chip. But in general, economic growth is the actual experience of having one’s life improved. Going from fearing death from a sinus infection one day to having access to life-saving antibiotics the next isgrowth. Going from sweltering in the heat one day to living with air conditioning the next is growth. Going from walking long distances to driving is growth. Going from needing to go to a library to look up basic information to having all the information in the world instantly available to you on your phone is growth. (Obviously, some solutions, like air conditioning, may create other problems, like global warming. How to make the trade-offs between solutions and problems is one of the central challenges of any society—an issue we will return to later in this essay.)

This all implies that we must find new ways to measure progress. In the same way that no good doctor would measure the health of a person by just one factor—her temperature, say—the economy shouldn’t be measured with just GDP. No single metric such as GDP can capture the way in which economic activity is actually improving the lives of most citizens and the overall health of the economy.

It is not immediately obvious how the rate at which a society solves people’s problems might be directly measured. However, there might be ways to do it indirectly. For example, we measure inflation by tracking the price of a basket of goods. What about measuring access to a “basket of solutions” to human problems? How many people have access to good nutrition, health care, education, housing, transportation, a clean environment, information, communications, and other things that make a tangible impact on the quality of life? We could also ask how the basket itself is changing over time as innovation yields new solutions—for example, solving the problem of getting information has dramatically improved with the development of the Web and smartphones. Growth and prosperity could then be measured as a combination of access to existing solutions and the addition of new solutions through innovations.

The UN’s Millennium Development Goals, which include a number of measures such as gender equality, child mortality, and environmental sustainability, are an example of an attempt to gauge economic health and societal prosperity in a more multidimensional way. Such an approach could be expanded to include the idea of access to a basket of solutions. Likewise, the Organization for Economic Cooperation and Development (OECD) and the World Bank have been working on multidimensional approaches to determining the health of developed economies and already collect much of the data that would be needed to assess access to and innovation in a basket of solutions. Such measures will inevitably not be as neat and simple as GDP, but finding ways to measure both the rate at which we solve new problems and the degree to which we make those solutions broadly accessible is a more complete way to measure the health of our economy.

Capitalism: An Evolutionary, Problem-Solving System

If prosperity is created by solving human problems, then the key question for society is what kind of economic system will solve the most problems for the most people the fastest? We have centuries of evidence now that capitalist economies do better at delivering high standards of living to their citizens than do economies run by communist, authoritarian, or other nonmarket systems. The explanation for this in standard economics is that capitalism uses price signals to provide incentives to produce and allocate goods in a way that will maximize people’s welfare. But if real-world markets are not the simple mechanistic systems imagined by thinkers of past centuries, but rather are complex, adaptive, and more like ecosystems, then the benefits of capitalism may be both different and greater than we imagined.

Every business is based on an idea about how to solve a problem, from the most mundane (“How do you make a potato chip crunchier?”) to the most profound (“How do we make a new life-saving cancer drug?”). The process of converting great ideas into products and services that effectively fulfill fast-changing human needs is what defines most businesses. But effectively finding good solutions requires a system that provides incentives and allows for creativity and trial and error. A capitalist economy is best understood as an evolutionary system, constantly creating and trying out new solutions to problems in a similar way to how evolution works in nature. Some solutions are “fitter” than others. The fittest survive and propagate. The unfit die. The great economist Joseph Schumpeter called this evolutionary process “creative destruction.” And he highlighted the importance of risk-taking entrepreneurs to make it work.

Thus, the entrepreneur’s principal contribution to the prosperity of a society is an idea that solves a problem. These ideas are then turned into the products and services that we consume, and the sum of those solutions ultimately represents the prosperity of that society.

Making all but the simplest products and meeting customer demand usually require more than one person, so entrepreneurs with new solutions hire workers. Those jobs in turn provide the means for people to purchase products and services from other entrepreneurs, which then creates the demand that generates more hiring and jobs. This positive feedback loop is the central dynamic found in capitalist economies. The more power this feedback loop has, the more growth and prosperity the economy creates.

Capitalism’s great power in creating prosperity comes from the evolutionary way in which it encourages individuals to explore the almost infinite space of potential solutions to human problems, and then scale up and propagate ideas that work, and scale down or discard those that don’t. Understanding prosperity as solutions, and capitalism as an evolutionary problem-solving system, clarifies why it is the most effective social technology ever devised for creating rising standards of living.

Confusing Efficiency for Effectiveness

The orthodox economic view holds that capitalism works because it isefficient. But viewing the economy as an evolving complex system shows that capitalism works because it is effective. In fact, capitalism’s great strength is its creativity, and interestingly, it is this creativity that by necessity makes it a hugely inefficient and wasteful evolutionary process. Near one of our houses is a site where each year, someone would open a restaurant only to see it fail a few months later. Each time, builders would come in, strip out the old furniture and decor, and put in something new. Then finally an entrepreneur discovered the right formula and the restaurant became a big hit, which it is to this day. Finding the solution to the problem of what the local residents wanted to eat wasn’t easy and took several tries. Capitalism is highly effective at finding and implementing solutions but it inevitably involves trial and error that is rarely efficient.

A critical element of understanding capitalism as an evolutionary, problem-solving system is the idea that it is not how hard we try to solve a problem that is critical, but rather, as the University of Michigan theorist Scott Page has shown, it is the diversity of ideas and approaches that matters most in problem-solving effectiveness. This “difference principle” helps makes clear why open and fair markets, diversity, and inclusive institutions are signal features of successful economies.

This feature of successful capitalism also highlights why investing in the middle class with “middle-out” approaches to policy creates a healthier economy. [See “The Middle-Out Moment,” Issue #29.] Even the best of us have only a few ideas. Bill Gates, our era’s wealthiest entrepreneur, arguably had only one big idea. Giving wealthy people like him tax breaks will not suddenly encourage them to have more ideas. It is far better for our country to enable every citizen to participate in our capitalist economy by ensuring that they have the requisite education and access to capital and training to convert their ideas into products that solve the world’s problems. A “middle-out” approach recognizes that effective policy is aimed at creating both new entrepreneurs with new ideas and more customers for those entrepreneurs. If workers have no money, businesses have no customers. Successful capitalist policies recognize and animate this circle-of-life feedback loop by balancing different elements in the economy to create a virtuous cycle of growth and shared prosperity.

The genius of capitalism is the way in which it rewards people for solving other people’s problems. People who effectively solve large problems for a large number of other people can be massively rewarded. Steve Jobs made a lot of people’s lives better through the products his company created, and he was highly rewarded for it. As Adam Smith observed 230 years ago, a thoughtfully managed and regulated capitalist economy harnesses people’s self-interest to the broad interests of society.

It is this freedom and the incentives for every citizen to solve problems that explains why capitalist countries are rich and why authoritarian and communist countries are generally poor. In such countries the problem-solving creativity of people is either circumscribed, prohibited, or quite often directed at solving problems for the regime. The extraordinary difference between the poverty of communist North Korea and the prosperity of capitalist South Korea is a demonstration of this.

It’s important to acknowledge, however, that not all solutions to human problems are created by entrepreneurs. A researcher at a university finding a new way to make computers work faster can solve an important problem just as readily as a capitalist (though it may take a capitalist to produce and spread the researcher’s idea). Likewise a teacher who finds a better way to teach algebra is also solving an important problem for society. So also is the diligent government worker who finds a way to deliver better services at lower cost to the public.

But the public sector sometimes struggles to create a culture and incentives that allow space for the experimentation, risk-taking, and failure that are essential to effective problem solving. Bureaucracies and political forces can stifle or distort evolutionary exploration. That said, there are numerous problems that only government can solve, ranging from the provision of public goods such as roads and other infrastructure, to dealing with externalities such as reducing pollution, enforcing property rights, providing security, and addressing social injustices. Realistically, the public sector is going to play a big role in many parts of the economy as well as in many aspects of society. So governments need to be problem solvers, too. It is imperative that we bring the evolutionary processes of problem solving inside the walls of government and build public institutions that have incentives to innovate and space to experiment.

The view that prosperity is solutions, and growth is the rate at which we create them, also makes more obvious the crucial importance of investments by governments in technology, innovation, and education. Technology and innovation are the cornerstones of any society’s ability to generate new ideas and solutions. In most cases, it will be businesses and entrepreneurs who bring these solutions to citizens. But it will be the education of the workforce and the scientific, technical, and social innovations available to society that will empower these businesses. Thus, investments in R&D, innovation, and education are not luxuries made possible by growth and prosperity, as many policy-makers seem to believe. Rather, these investments are necessary tocreate growth and prosperity.

The Limits of Laissez-Faire

But the mere fact that communism and authoritarianism fail does not mean that unfettered capitalism succeeds. Traditional economic theory puts perfect markets on a pedestal, and any deviation makes someone worse off, reducing the welfare of society. But such perfect markets can’t and don’t exist in the real world. Furthermore, this view fails to recognize that the great genius of capitalism—solving people’s problems—has by necessity a dark side: The solution to one person’s problem can in turn create a problem for someone else—or even for the same person.

This is the age-old problem of political economy. How does an economic system resolve conflicts and distribute benefits? A fancy derivative product may help a corporate treasurer solve her problem of managing her company’s risk, and it might make a banker rich, but it might also create a problem of greater systemic risk for the financial system as a whole. Likewise, eating a bacon cheeseburger may solve someone’s problem of satisfying unconscious desires programmed by millennia of evolution, but might also create new problems of clogged arteries and a society burdened with that person’s future health costs.

Overwhelming evidence from the fields of social psychology and behavioral economics shows us that people are not very good at managing these trade-offs, resolving conflicts, or recognizing interdependencies on their own. We overoptimistically believe that house prices will keep rising and that we can refinance when our low teaser rate expires. The corporate treasurer can’t really see how her decision to buy a derivative might boomerang back on her own company and contribute to the collapse of the financial system.

Understanding prosperity and growth in this new way allows us to make important distinctions between different kinds of economic activity. We can now see the difference between “empty” or even “harmful” economic activity and “useful” economic activity. It becomes obvious that an engineer earning $100,000 per year who creates a technology to ensure that those in serious auto accidents walk away unharmed is creating prosperity. It is much harder to make the same case for a hedge-fund manager making $500 million per year doing high-frequency trading to seize on information advantages over ordinary investors. And if that high-frequency trading also makes the global economy more fragile, then that implies something even more damning about this activity.

It can be a challenge, however, to distinguish between “problem-solving” and “problem-creating” economic activity. And who has the moral right to decide? In the traditional framework, it was simple—people vote with their pocketbooks, and if an activity is valued by the market, it must be good. But when an activity solves a problem for some but creates a problem for others—or even the same person later on, or for future generations—who should decide what is good economic activity versus bad, and how?

The usual answer has been that government regulators get to decide. But like markets, regulators create problems as well as solve them. So we also need mechanisms to regulate the regulators. Democracy is the best mechanism humans have come up with for navigating the trade-offs and weaknesses inherent in problem-solving capitalism. Democracies allow the inevitable conflicts of capitalism to be resolved in a way that maximizes fairness and legitimacy, and broadly reflects the views of society.

Although regulation in economies is necessary, the costs to society in terms of restricting the freedom to innovate, invent, and compete can sometimes be high, as conservatives correctly point out. But it also needs to be recognized that sometimes new economic activity actually creates more problems than it solves and needs to be limited. At other times, new economic activity merely threatens the old order and should be encouraged. Finding the balance between these competing demands is difficult. Democratic governments are the only institution with the legitimacy and accountability to make such trade-offs, and that is why the corrosion of our democratic institutions by growing crony capitalism is so threatening to our long-term prosperity. It also means that those who truly care about capitalism should be more concerned about the quality and effectiveness of regulation rather than simply its quantity. [See “A Truer Form of Capitalism,” Issue #29.]

But responsibility for finding the right balance rests not just with governments, but with citizens, too. Viewing prosperity as solutions to problems helps enable citizens to use common moral sense to more clearly discern which kinds of economic activity actually make their community better off versus activity that merely enriches some of its members. Just as the neoliberal orthodoxy of the late twentieth century led to important shifts in popular culture and beliefs, we believe that new views of economics and a new definition of prosperity have the potential to change our culture, too.

Today our culture celebrates money and wealth as the benchmarks of success. Imagine if instead we celebrated innovative solutions to human problems. There are places where such an imperative prevails—for example, the MIT Media Lab, where highly talented people from around the world work tirelessly to solve the most challenging problems they can find, such as using robotics to help disabled people, or using information technology to increase civic engagement, or designing more sustainable cities. They might not necessarily make big money doing it, but they have defined their status in terms of solving big, hairy problems to help people and society. In contrast, 200 miles south of MIT on Wall Street, an equally talented group of people measures status based on the size of their paychecks. Many of these people may do great things for society too—including help the MIT geeks commercialize their inventions—but the culture and values are noticeably different.

Traditional economic orthodoxy makes the people at MIT seem irrational and the Wall Street people seem rational. Our definition of wealth and prosperity reverses this. Solving problems that benefit people is the goal, not making money. Making money might be a necessary condition for solving many problems—businesses need profits to endure and grow. But saying profits are the goal confuses means and ends. Treating profits as the goal is like saying that the purpose of life is to eat—our bodies need food, but it is a means to other ends, not the goal itself.

There are enormous moral implications that grow out of redefining prosperity. We have neither the space, nor frankly, the ability to deal with all those questions here. But we do believe that the obvious moral implications of judging economic activity by the social value of the problem it solves, rather than the money it earns for particular individuals, may lead to cultural and behavioral shifts exceeding the influence of any regulation.

Prosperity and Inequality

Capitalism may be humankind’s greatest problem-solving system, but this view says little about how the benefits of such problem solving might be distributed. In any complex society, initial advantages and disadvantages abound—where you are born, who your parents are, what education you had, what opportunities and barriers you face, and so on. One of the great attractions of capitalism is that it doesn’t care who your parents are—if you solve a big problem for a lot of people, you can be highly rewarded. Capitalist societies have real Horatio Alger stories. But at the same time, the dynamics and path dependency of capitalism can reinforce starting advantages and disadvantages. Work by Nobel laureate James Heckman and the INET Human Capital and Economic Opportunity initiative at the University of Chicago’s Becker Friedman Institute shows how factors such as early childhood nutrition and education can have compounding economic consequences that last through adult life.

Traditional economics looks at inequality through a monetary lens—for example, what share of total income the top 1 percent have. But we can also look at it as a question of access to solutions to human problems. What percentage of the population has access to good housing, transport, health care, entertainment, and so on? How does the quality of that access differ between the rich and the poor? Matt Ridley in his book The Rational Optimist makes the strong argument that viewed from this perspective, things have become both significantly better and significantly more equal—particularly when seen against the long sweep of history. The gap in nutrition between a lord and a serf in the Middle Ages was immense. Meanwhile, Warren Buffet’s nutritional intake is unlikely to be much better than that of the average middle-class American (in fact, it may be worse, as Buffett is a self-confessed lover of cheeseburgers and Coke). Likewise, Donald Trump may own a number of very nice TVs, but more than half the homes in the United States now have three or more TVs. This narrowing of the gap in material prosperity has happened not just in America but in developing countries as well, as more than a billion Chinese and Indian citizens are entering the global middle class and gaining access to important solutions like indoor plumbing, mobile phones, and motorized transportation.

Inequality as an outcome may actually look less severe than it does from traditional money-based measures. But if we consider inequality not just as an outcome but as an input into a capitalist system, things look more problematic—in particular, if it is limiting access to opportunities. As discussed, effective capitalism depends on a population of competitive, diverse problem solvers. If society is not making adequate investments in that population and providing equality of access to opportunities, the circle-of-life feedback loop of growing prosperity is broken. In a recently released international survey of skills of the adult population by the OECD—the first of its kind—the United States ranked 21st out of 23 countries in numeracy, and 14th out of 19 in “problem solving in a technology-rich environment.” Most striking was how polarized the results were for the United States. Unlike any other country in the survey, the United States had more people in both the very top and very bottom rankings for many categories. Likewise, most countries saw higher skill levels in younger versus older survey respondents. In contrast, the younger generation in the United States performed roughly the same as older Americans. Decades of underinvestment in the skills of the middle class threaten to stall America’s capitalist engine of prosperity.

Concentrating money in the hands of fewer and fewer people has further deleterious effects. It allows the richest people to bid up the price of the things in society that define the good life, such as housing, education, and health care. And concentrating money and wealth also slows down the feedback loop between consumers and businesses, limiting the dynamics of innovation, problem solving, growth, and prosperity. Finally, it also undermines the political legitimacy of capitalism itself.

Prosperity, Growth, and the American Dream

Americans are correct to believe that capitalism has been the source of our historical prosperity. But knowing that it works is different than understanding how and why it works. Our ancient ancestors knew that the stars and planets moved in the sky. But it was the revolutionary Copernican perspective that replaced the Earth with the Sun at the center of the solar system and Newton’s laws of gravitation that enabled people to understandhow and why they move.

Traditional economic orthodoxy assumes that markets are efficient, people are rational, and economies naturally move to an optimal state. But we now understand that markets can be far from efficient, people are not always rational, and the economy is a complex, dynamic, evolutionary problem-solving system—more like an interdependent ecosystem than an efficient machine. This recent Copernican-like shift in perspective provides a powerful new framework for understanding how and why capitalism works, what wealth truly is, and where growth comes from. This twenty-first-century way to understand economics allows us to understand capitalism as an evolutionary problem-solving system. It allows us to see that the solutions capitalism produces are what create real prosperity in people’s lives, and the rate at which we create solutions is true economic growth. This perspective also allows us to see that good moral choices will be the ones that create true prosperity.

This new perspective also makes obvious why both the laissez-faire policies of the far right and the statism of the far left fail. Policies that provide opportunities for all citizens to fulfill their potential, and investments that enable them to expand their potential, are the surest ways to animate prosperity and growth. Recognizing the ecosystem-like nature of economies highlights the essential feedback loop between businesses and customers. Policy must aim to create customers as well as entrepreneurs, and to create as many of these feedback loops as possible.

We must have the courage to enact policies that are good for capitalism broadly, not policies that benefit a few capitalists narrowly. There can be an immense difference. We must recognize that a thriving middle class isn’t a consequence of growth, but rather, the cause of growth and prosperity.

Measuring the number, quality, and availability of solutions to human problems rather than just GDP alone could have a radically positive effect on our economy and the lives of our citizens. By creating incentives for problem solving and disincentives for problem creation, we would focus the nation’s incredible creativity and energy on the things that truly make our lives better. The market failures, moral failures, collective-action problems, and externalities that plague our economy and our lives today would be moderated as we refocused on the quality of growth, not just the quantity. Resolving the tension that orthodox economic thinking creates between a moral world and a prosperous one could unite us around a new set of economic and social principles. Seeing prosperity as the contribution we make to our community reveals economic malfeasance and rent seeking more clearly for what they are, while reaffirming the age-old lessons of our faiths and moral traditions.

Our great country is knit together by the American Dream, the idea that if we work hard and play by the rules we will have a better life than our parents, and that our children will have a better life than we did. Indeed, the golden age of American capitalism in the 1950s and ’60s was not so much marked by the accumulation of great fortunes, but by the massive dispersal of new solutions to human problems that virtually every American family enjoyed—houses, cars, televisions, dishwashers, and good schools. It was also a period of great investment in research and infrastructure, and a period of opening up of opportunities to minorities and women that greatly increased the diversity and problem-solving power of our society. We believe deeply in the core idea of the American Dream—not just because it is a moral imperative, but also because it is the surest way to build prosperity for every American.

Illustration credit: Elliot Gerard. To see more artwork from Elliot, follow him on Instagram and Twitter @elliotgerard
With Permission from the authors, originally published at here.

2015 September 30
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NICK HANAUER, ERIC BEINHOCKER


Nick Hanauer is an entrepreneur and venture capitalist. Eric Beinhocker is the Executive Director of the Institute for New Economic Thinking at the Oxford Martin School, University of Oxford. Follow:@NickHanauer @EricBeinhocker
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