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Tuesday, April 12, 2016

Humanity Needs Universal Basic Income in Order to Stop Impeding Progress



Humanity Needs Universal Basic Income in Order to Stop Impeding Progress
04/05/2016 01:24 pm ET | Updated Apr 05, 2016

Scott SantensWriter and basic income advocate


YURI_ARCURS VIA GETTY IMAGES

I believe Richard Feynman was one of our greatest scientific minds. He had a very particular way of looking at the world thanks to his father, and it was to look at the world around him as if he were a Martian. Like a fish born into water, it’s hard to actually see water as being water, because it’s all a fish ever knows. And so as humans, it’s a good idea to try and step outside of our usual frame of mind, to see what it is we as humans think and do, from the perspective of a mind totally alien to our everyday environment. With that in mind, here’s what humans are doing right now, from the perspective of someone from far, far away...

What an interesting place and an interesting time it is for a visit. Earth’s most intelligent primates are busy creating technologies that allow them all to do less work, freeing themselves from millennia of senseless toil and drudgery. Strangely, however, they are using such technologies to force each other to work longer and harder. In one area called the United States, responsible for so much of the world’s technological innovation, at a time when productivity has never been higher, the number of hours spent working for others in exchange for the means to live is nowjust shy of 50 hours per week, where it was once 40 and soon supposed to be 20on its way to eventually approaching zero.

Humans are even performing work that doesn’t actually need to be done at all, even by a machine. One of the craziest examples of such completely unnecessary work is in Europe where an entire fake economic universe has been created under the label of “Potemkin companies“ like Candelia.


Candelia was doing well. Its revenue that week was outpacing expenses, even counting taxes and salaries... but in this case the entire business is fake. So are Candelia’s customers and suppliers, from the companies ordering the furniture to the trucking operators that make deliveries. Even the bank where Candelia gets its loans is not real. More than 100 Potemkin companies like Candelia are operating today in France, and there are thousands more across Europe... All these companies’ wares are imaginary.



Incredibly, human beings are waking up early in the mornings to drive to offices to perform imaginary business in imaginary markets involving imaginary customers using imaginary money to buy imaginary goods and services instead of simply enjoying their non-imaginary and most definitely real lives with each other.

Another example of humans coming up with excuses for more work, which may come as a surprise, is actually firefighting, which thanks to technology has been fighting fewer and fewer fires:


On highways, vehicle fires declined 64 percent from 1980 to 2013. Building fires fell 54 percent during that time. When they break out, sprinkler systems almost alwaysextinguish the flames before firefighters can turn on a hose. But oddly, as the number of fires has dropped, the ranks of firefighters have continued to grow — significantly. There are half as many fires as there were 30 years ago, but about 50 percent more people are paid to fight them.

How can this be? If there are far fewer fires, why are there far more firefighters? The short answer is because of something called labor unions, who at some point just up and stopped fighting to reduce hours worked. But why? The reason labor unions now fight so hard to keep humans laboring is because humans require each other to work in order to obtain the resources required to live happy lives, or even to live at all for that matter.

Here lies the greatest obstacle to human progress — the longstanding connection between work and income. As long as everything is owned and the only way to obtain access to that which is owned is through money, and the only way to obtain money is to be born with it or through doing the bidding of someone who owns enough to do the ordering around — what humans call a “job” — then jobs can’t be eliminated. As a worker, any attempt to eliminate jobs must be fought and as a business owner, the elimination of jobs must involve walking a fine line between greater efficiency and public outcry. The elimination of vast swathes of jobs must be avoided unless seen as absolutely necessary so as to avoid angering too many people who may also be customers.

Here lies the greatest obstacle to human progress — the longstanding connection between work and income.

Nowhere is the above more clear than in two recent pieces of news: Google’s announcement that Boston Dynamics is up for sale, and Johnson & Johnson’s announcement that the Sedasys machine would be discontinued.
Atlas Shrugged Off by Google

You probably already saw it, as over ten million others did within days of it being posted to YouTube, but the demonstration video of the new version of Atlas from the robotics team at Boston Dynamics was a stunning display of engineering that shocked the world. Similar to the victory of the AI AlphaGo over world champion human Go player Lee Sedol just weeks later, it dumbfounded people with the realization of how quickly technology is advancing.

People naturally saw with their own eyes how close they are to having robots fully capable of doing physical tasks previously thought to be decades down the road, and the result was a discussion sprinkled with more than a bit of human panic based in entirely legitimate fears of income insecurity. This ended up being a discussion Google had no interest in, and so Boston Dynamics is now up for sale. To be fair, Google already wanted to sell BD, but leaked emails do show the concerns of negative PR as a direct result of advanced robotics:

In yet more emails wrongly published to wider Google employees, Courtney Hohne, a spokeswoman for Google X, wrote: “There’s excitement from the tech press, but we’re also starting to see some negative threads about it being terrifying, ready to take humans’ jobs ... We’re not going to comment on this video because there’s really not a lot we can add, and we don’t want to answer most of the questions it triggers.”

Google wants to advance technology but at the same time, it doesn’t want to answer the questions those advancements will raise. This appears to be a clear example of a major obstacle for human progress. It’s the same likely reason companies like McDonald’s haven’t dived in with both feet to greatly automate their operations and vastly reduce their labor forces. The technology exists, but they aren’t doing it. Why?

Perhaps it’s because as long as people need jobs as their sole source of income, companies have the potential of stepping onto a public relations landmine by automating their jobs out of existence, or being seen as responsible for others doing so. Eliminating jobs also means not only cutting employees, but demand itself.


Putting humans out of work should be a public relations win, not a loss...

Putting humans out of work should be a public relations win, not a loss, and so mankind needs to make sure no one left without a job, for any amount of time, is ever unable to meet their most basic needs. Everyone needs a non-negotiable guarantee of income security, so that the elimination of jobs breeds not fear, but excitement. The loss of a job should be seen as an opportunity for new real choices. And so some amount of basic income should be guaranteed to everyone — universally — as a starting point upon which all can earn additional income.

However, negative PR is just one obstacle along the road to full automation. Another obstacle is something originally devised to make sure employed humans had some amount of bargaining power, so as to not be walked all over by those who employed them, and that’s the forces of organized labor. In an unfortunate turn of events, that which once helped drive prosperity is beginning to hold it back. Organized labor is organizing to perpetuate the employment that tech labor is working to eliminate.



Source: TechCrunch

Organized labor in the form of taxi driver unions have set cars on fire in France in protest of the labor disruptions created by Uber. Fast food workers in the US are busy organizing new unions, the goal of which is not to make sure fast food restaurants heavily invest in automation to free them from such work. None of this however compares to what an organized group of anesthesiologists just did.
Doctors Pulling Plugs

The American Society of Anesthesiologists just killed the first machine to come along capable of eliminating a great deal of need for anesthesiologists — the Sedasys. It was a machine not only capable of performing the same work, but at one-tenth the cost. It was a machine that some innovative humans invented to make becoming healthier far less costly for all humans, over 90% less costly in fact. And another group of humans saw that as competition so they pressed the abort button.

No longer did you need a trained anesthesiologist. And sedation with the Sedasys machine cost $150 to $200 for each procedure, compared to $2,000 for an anesthesiologist, one of healthcare’s best-paid specialties. The machine was seen as the leading lip of an automation wave transforming hospitals. But Johnson & Johnson recently announced it was pulling the plug on Sedasys because of poor sales.

So what caused the poor sales if the device could do so much more for so much less?

Sedasys was never welcomed by human anesthesiologists. Before it even hit the market, the American Society of Anesthesiologists campaigned against it, backing down only once the machine’s potential uses were limited to routine procedures such as colonoscopies. The Post’s story back in May provoked an outpouring of messages from anesthesiologists and nurse anesthetist who claimed a machine could never replicate a human’s care or diligence. Many sounded offended at the notion that a machine could do their job.

The proverbial plug was pulled on a life-saving new technology because a well-paid group of humans saw it in their own best interests to fight against its use to do their work for them.

Pretend for a moment what was invented was a tractor, and the makers of the tractor had to stop making them because of the power of a bunch of oxen who were offended by the claim that tractors could ever replicate an oxen’s care or diligence.

As humans drive forward into the future, they may just have their foot on the brakes and the accelerator at the same time.

Imagine it was an elevator, and the American Society of Elevator Attendants was offended by the idea of everyone simply pushing buttons to operate elevators without the paid help of any attendant. Would all of human society be better off right now with every elevator being operated by a paid attendant?

Or imagine that back in the day, trains were upgraded from coal-based steam engines to today’s diesel engines, and railroad unions fought and won to keep the position of coal-shovelers so that there’d be a job for people on trains doing absolutely nothing for the next 60 years. Believe it or not, that one actually happened.

Such thinking is not progress. It’s regress. Humans have the ideas of work and income so tied up in their minds, that even though they’ve now successfully reached the point where toil is no longer necessary to survive on Earth, they are demanding their toil not be lifted off their shoulders.

Humans are actually demanding that machines not do their work for them. Humans are creating work that does not need to be done, and perhaps worst of all, they are continuing extinction-endangering work like coal mining that should have been stopped decades ago for the good of the species.
Cutting the Cord

To put an end to all this nonsense, it seems in humanity’s best interests to finally sever the self-imposed connection between work and access to the common planetary resources required for life. For as long as humans must toil to live, they will toil for life.

Unemployment is not a disease. It’s the opposite. Employment is the malady and automation is the cure. It is the job of machines to handle as much work for humans as possible, so as to free them to pursue that which each and every individual human being most wishes to pursue. That pursuit may be work or it may be leisure. That pursuit may be knowledge or it may be play. That pursuit may be companionship or it may be solitude. Whatever it may be, the goal is happiness and the pursuit itself self-motivated, the journey its own reward.

So when those like Robert Reich say “There are still a lot of jobs” before suggesting mankind may not yet be ready for universal basic income, but soon most definitely will be, perhaps humans should ask if not having a basic income is actually part of the reason there are any jobs still left for humans. Perhaps it’s the insistence on the existence of jobs that creates jobs, whether they need to exist or not.

As humans drive forward into the future, they may just have their foot on the brakes and the accelerator at the same time. If so, is this in the best interests of humanity? Why not instead stop pressing the brakes by adopting basic income immediately, so as to fully accelerate into an increasingly automated future of increasing abundance and victory over scarcity? That seems to make a lot more sense than perpetuating — and even artificially creating — scarcity.

But then again, these are simply the thoughts of a tourist, in observance of life on the third planet from an average yellow star in a somewhat ordinary spiral galaxy. Pay me little mind if you choose. I’m just passing through on the suggestion this place is incredibly entertaining in all its grand backwardness.


Want to help? You can take this survey about basic income or sign this petition to the President and Congress for a basic income for all, or donate your time or moneyto Basic Income Action, a non-profit organization founded to transform basic income from idea to reality. You can also support articles like this by sharing them.





Scott Santens writes about basic income on his blog and is crowdfunding basic incomes on Patreon. You can follow him onMedium, on Twitter, on Facebook or on Reddit where he is a moderator for the /r/BasicIncome community of over 30,000 subscribers.
Follow Scott Santens on Twitter: www.twitter.com/2noame

More: Careers Unemployment Unions Work Labor Unions


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Sunday, April 10, 2016

Nasa Documentary Who's Out There - Orson Welles

13 science-backed ways to appear more attractive




[Original Article]

13 science-backed ways to appear more attractive

Drake Baer and Shana Lebowitz

Nov. 21, 2015, 10:30 AM
1,385,929

Getty Images/Jason Merritt

It pays to be pretty.

Research has found that attractive people earn up to 14% more money than their unattractive peers.

Fortunately, attraction relies on much more than your physical appearance. It's in the way you carry yourself, the folks you hang out with, and how you talk to people — plus a whole lot more.

Read on to find out what you can do to make yourself more appealing.

Be funny.
Evan Agostini / Getty

Multiple studies indicate that women aremore attracted to men who can make them laugh.

In one small study, a psychologist asked three men to tell a joke to their friends at a bar while a woman sat at a nearby table. Then those men were instructed to approach the woman and ask for her number. After the man had left, an experimenter approached the woman and asked her to rate the man on attractiveness and intelligence and to indicate how much she would want to date the man long-term.

Results showed that the guys who told jokes were three times as likely to get the woman's number as the men who didn't. They were also rated more attractive and intelligent.

"The effect of a great sense of humor on women's attractions might be partially explained by the fact that funny people are considered to be more social and more intelligent, things that women seek in a mate," anthropologist Gil Greengross writes.


Surround yourself with friends.
Chelsea Lauren / Getty

A 2014 study from the University of California at San Diego found that people were deemed to look better when they were in a group.

In one experiment featured in the study, 25 male and female undergrads looked at 300 photos of women's faces, once in a group photo and once in an isolated portrait. Another experiment repeated the same procedure with 18 undergrads looking at photos of men's faces. Results showed that participants rated both men and women significantly more attractive when they were pictured in a group.

This is possibly because our brains take the faces of a group of people in aggregate, making each face look more "average" — and attractive — as a result.

"Having a few wingmen or wingwomen may indeed be a good dating strategy, particularly if their facial features complement and average out one's unattractive idiosyncrasies," study authors Drew Walker and Edward Vul write.

Skip the small talk.


Flickr / Pedro Ribeiro Simões

In a 1997 study, State University of New York psychologist Arthur Aron and colleagues separated two groups of undergrads and paired them off, giving each duo 45 minutes to answer a set of questions.

One question set was small talk, and the other was increasingly probing. The people who asked deeper questions felt more connected. One couple even fell in love, an intriguing, though probably insignificant, result.

Be a leader.
Mario Tama / Getty

People may be attracted to power. A 2014 study found that people in a group thought their group's leader was more attractive than did people who weren't in that group.

For the study, researchers recruited 49 Wisconsin legislative aides to rate the attractiveness of different politicians. Sure enough, participants rated the leaders as more attractive if they aligned with their political commitments (Republican or Democrat).

"In contrast with research traditions that treat physical attractiveness as a static trait, our findings highlight the importance of group membership as a lens for perceiving familiar leaders' physical attractiveness," concluded lead author Kevin Kniffin and his colleagues.



Smile more.
Jason Merritt / Getty

In two experiments, researchers in Switzerland examined the relationship between attractiveness and smiling.

They found that the stronger the smile, the more attractive a face looked.

In fact, they found, a happy facial expression appeared to compensate for relative unattractiveness.


Own a dog.

Roel Wijnants / Getty

In a 2014 experiment, 100 Israeli women read vignettes about men. Some of the men were described as "cads": they would cheat on their partner and get into fights. The other men were described as stereotypical "dads": they would work hard at their job and take good care of their kids.

Whenever the story featured a cad who owned a dog, women rated that man as a more suitable long-term partner than a cad who didn't own a dog. Cads with dogs were even rated slightly more attractive than dads with dogs.

The researchers concluded that owning a pet signals that you're nurturing and capable of making long-term commitments. It can also help you appear more relaxed, approachable, and happy.

Be nice.
Anthony Harvey / Getty

A 2014 Chinese study found that when people hear about how nice somebody is, they find the person's face more attractive.

For the study, 120 men and women looked at 845 photos of other people in their 20s, all displaying neutral expressions. Some of those photos were accompanied by the Chinese words for "decent" and honest"; the others were accompanied by the Chinese words for "evil" and "mean"; still others weren't accompanied by any information.

Participants ended up rating people more attractive when they were described as nice than when they were described as mean or when there was no additional information about them.

"Personality characteristics may be linked to facial attractiveness, such that positive personality characteristics can promote facial attractiveness, whereas negative personality characteristics can reduce facial attractiveness," write authors Yan Zhang, Fanchang Kong, Yanli Zhong, and Hui Kou.


Live in a high-status place.

Charley Gallay / Getty

In a small Cardiff Metropolitan University study in which a man was photographed with a casual posture in a "high-status" luxury apartment and a "neutral-status" standard apartment context, the high-status men received higher attractiveness rating from a group of 35 female undergrads.



Play good music.
Getty Images/Larry Busacca

In a 2014 study, researchers asked about 1,500 women (whose average age was 28) to listen to simple and complex pieces of music and rate the attractiveness of the composer.

The results showed that women preferred the more complex music, and said they would choose the composer of the more complex music as a long-term partner.


Date someone pleasant.

Flickr/Ramakrishna Reddy Y

Researchers have long been aware of a phenomenon they call "mate-choice copying," which describes what happens when women like other women's boyfriends.

A 2012 study suggests that women only like the object of someone else's affection if that someone else is kind.

Forty female participants looked at groups of three images in which a photo of a woman was sandwiched in between two photos of men. The woman was captured in profile, so that she appeared to be looking at one of the men. Sometimes she was smiling; sometimes she was wearing a neutral expression. Sometimes she had been described as pleasant; sometimes she had been described as unpleasant.

When the women were asked which man they found more attractive, they tended to choose the man who was being "looked at" by a smiling, pleasant woman.



Cultivate mindfulness.

Flickr/Mike Tungate

Australian researchers recently studiedundergrads participating in a speed-dating session, and found that mindful men tended to receive higher attractiveness ratings from women.

Before the session began, 91 students were asked to fill out a mindfulness questionnaire, in which they indicated how much they agreed with statements like, "I perceive my feelings and emotions without having to react to them."

After each interaction with an opposite-sex partner, students privately indicated how "sexy" they found their partner and how much they’d like to date that person.

Results showed that men were generally more drawn to physically attractive women. (Independent coders had rated the students' attractiveness beforehand.) But women were generally more attracted to mindful men.

The researchers suggest that mindful men may have been more attentive to partners during the brief interactions and may have done a better job at regulating their anxiety, which in turn made them more attractive.


Play extreme sports (carefully).

zachd1_618/Flickr

A 2014 study led by researchers at the University of Alaska at Anchorage found that women are attracted to men who take what the researchers call "hunter-gatherer risks."

Two hundred and thirty-three undergrads filled out questionnaires about how attractive they would find a partner who engaged in certain risky behaviors.

Hunter-gatherer risks included mountain biking, deep-sea scuba diving, and extreme rollerblading. "Modern" risks included plagiarizing an academic paper, casually handling chemicals in a lab, and not updating the virus-protection software on your computer.

Results showed that women said they would be more attracted to men who engaged in hunter-gatherer risks — the kinds that were similar to risks faced by ancestral humans. Women said they would be less attracted to men who engaged in modern risks, which might seem just plain dumb.


Wear red.

Lintao Zhang/Getty Images

University of Rochester researchers foundthat women who wear red may be more attractive to men.

The study featured a series of experiments, in which groups of about 30 male undergrads looked at black-and-white headshots of a young woman standing against either a red, white, gray, green, or blue background.

Results showed that the men perceived women standing in front of a red background as more attractive and more sexually attractive, and were more likely to want to date them.

Interestingly, when men were asked to indicate what factored into their attractiveness rating, few mentioned the background color, suggesting that the preference for red is subconscious.

SEE ALSO: Why men may be more likely to tolerate unfairness from attractive women
DON'T MISS: The 27 jobs that are most damaging to your health
More: Psychology Bias Intelligence Features


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12 Easy Ways to Get Over Your Laziness

12 Easy Ways to Get Over Your Laziness


Stop making excuses for why you cannot get it done and start focusing on all the reasons why you must make it happen, here are 12 easy ways to overcome your laziness so you can reach your goals.


IMAGE: Getty Images

Being highly productive isn't a natural talent for everyone. Some of us have a naturally strong work ethic, while others really like our sitting-around time. But we always seem to find time for the things we want to do.

Laziness, on the other hand, appears for very specific reasons. Maybe we don't know how to do the task, maybe we feel overwhelmed by everything we do have to do. Maybe we are just plain scared and our mindset needs adjustment.

Whatever the cause, if laziness is interfering with your productivity, if it's making you unresponsive to your responsibilities, if it's costing you your success, you must learn to overcome it.

Here are 12 easy ways to get on top of your laziness so you can begin to be more productive.

1. Make sure you're not overwhelmed. Sometimes we freeze up when we're overwhelmed by everything we have to do--we freeze up and don't do anything at all. Do you have realistic expectations on how much you are truly able to accomplish? If you have too much on your plate and no idea how you're going to get it all done, it may be that you're not lazy but overwhelmed.

2. Check your motivation. Similarly, if you're not motivated it is very easy to slip into what looks like laziness. To be productive we need to be motivated. If it's hard for you to stay connected to what motivates you, make up a list that you can consult when you need an extra push.

3. Look at your surroundings. Your environment and the people around you matter. Are you in a space that makes it easy to stay organized and productive? Do the people around you spend more time complaining than following their passions? If you surround yourself with people who love what they do, and are creative and motivated, their enthusiasm will rub off on you. Make sure too that your space gives you everything you need to work well.

4. Value your time. Make the most of the time you do spend working. Look at your to-do list and prioritize--you can do it in your head, on paper, or on a computer or phone-based planner. Just knowing where you are makes it harder for deadlines to sneak up on you and easier to work productively, even if it's in short bursts.

5. Reframe your thinking. If you're in a mindset where work is bad and play is good--something many of us have let over from school days--then any kind of work that needs to get done feels like punishment. Remember the things that are positive about work, such as the higher purpose of your organization or just the feeling of having accomplished something significant.

6. The source of value. It's easy to become lazy if you don't see the value in what you have to do. Try this: when you make a to-do list, include the benefits of each task. When you focus on benefits and goals, productivity becomes much more rewarding. Learn the value of each task and then work to achieve it.

7. Make new habits. If you typically put off the most complex or difficult assignments for last, switch it up and begin doing those tasks first. Pick one or two things to focus on and fully devote yourself to those tasks. You don't want to spread yourself too thin. Remember you have to work to reach your goal; it's not going to happen right away.

8. Measure the changes. Keeping new habits in place is notoriously difficult. One effective technique to making changes to your productivity stick to is to track your results. If you can see that holding yourself accountable is helping you meet your goals, it will be easier to maintain.

9. Share your goals. If you're working toward a promotion or a new job, or gearing up to run a marathon or play at an open mic night, tell people about it! Knowing they'll be asking how things are going will keep you making progress.

10. Schedule work and break times. You need to take an occasional break, but make sure that time is limited so you don't lose momentum. For example, you could commit to working for the first 45 minutes of every hour and then take a 15-minute break. Use the timer in your phone to keep track.

11. Look for alternatives. Think of ways you can work more effectively. Is there a better way? Can you delegate or automate a task? The more you streamline, automate, delegate, and outsource, the more you can get with the same level of effort.

12. Remember, nothing changes until you do. You can have all the foolproof tips and tricks in the world, but ultimately nothing changes until you do. If your current work style is meeting your needs, you won't see a reason to change. But if you're frustrated by your lack of motivation or fear that it's holding you back, then you need to change from within. Because the truth is nothing will change until you do.

There's no simple cure for being lazy. The only way to overcome it is by setting your mind to the task and getting up and completing it. Start right now to develop the self-discipline you need to reach your goals.
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The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

PUBLISHED ON: APR 8, 2016

Saturday, April 09, 2016

8 ways to look like a millionaire, even if you're not





8 ways to look like a millionaire, even if you're not

Richard Feloni and Natalie Walters
Dec. 25, 2015, 10:35 AM
725,477

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20th Century FoxYou don't have to make $1 million to look like a million bucks.

Regardless of how much you make, it's easy to project an air of power and confidence commonly associated with the wealthy, as long as you focus on the right things.

Sylvie di Giusto worked in human resources for more than 20 years before becoming an image consultant in 2009.

Her company, Executive Image Consulting, has worked with executives looking to improve how they present themselves and professionals looking to rise in the corporate hierarchy. She also gives dress-code consulting to corporations, which have included McKinsey, BMW, and Thomas Cook, according to her website.

With inspiration from Vicky Oliver's book, "The Millionaire's Handbook: How to Look and Act Like a Millionaire, Even If You're Not," we asked di Giusto how anyone could look like a millionaire, regardless of their net worth. Here's what she said, with some of Oliver's advice thrown in.

Vivian Giang contributed to this article.

View As: One Page Slides


Invest wisely by using the one-third rule.
Adam Pretty / Getty

Every man should have at least one good suit, and every woman should have at least one good jacket with matching pants or a skirt. Di Giusto recommends that these "investment pieces" should feel expensive, but that for her clients, "The more they make, the more they have to invest."

She clarifies that professionals can "shop smart," as long as they don't skimp on quality. She recommends visiting designer outlets, as well as online equivalents, like The Outnet and Gilt.

In her book, Oliver recommends sticking to the "one-third rule": Buy "one-third as many clothes as you do now, but spend three times as much on each item." So instead of buying three pairs of pants at average prices, buy one pair of expensive pants and wear them everywhere.


Consider every detail, down to your iPhone case.
Getty Images/Scott Barbour

Di Giusto remembers a job applicant she interviewed when she worked for a German company. The interviewee looked great and said all the right things. At the interview's conclusion, he took out his iPhone to schedule a follow up. As he edited his calendar, di Giusto noticed an offensive word emblazoned on his phone's case, and in that moment she found herself questioning everything she previously thought about him. She ended up hiring him, but he almost invalidated a great first impression with a careless oversight.

"If you're serious about your image, you need to be aware that it goes far beyond your suit," di Giusto said. That means realizing that your desk, your accessories, and even your smartphone's case need to be an extension of your professional image.



Conform your style to your industry, but allow one "statement piece."
Getty Images/Mark Metcalfe

It should be evident that regardless of your company's dress code, there's a general way that people dress according to industry.

Di Giusto recommends that for the most part, you should not try too hard to distinguish yourself. If you work in finance, dress conservatively; if you work in tech, go for casual chic. A good rule of thumb is to dress the way your company's executives do.

That said, di Giusto doesn't want her clients to turn into boring clones of each other. She recommends one flexible statement piece appropriate for the workplace. For example, di Giusto has a pair of unique eyeglasses she likes to wear with business attire. She also mentioned a CEO who dresses the part in traditional dark suits, but has them lined with flashy pink or floral patterns.


Understand that "casual" does not mean "sloppy."
Getty Images/Pool

The problem with casual, said di Giusto, is that unlike "formal," it has never been properly defined.

"Many people think casual means that you don't have to care," di Giusto said. Instead, casual should mean that just a few pieces of your business attire are different. She pointed to President Barack Obama, whose usual definition of casual is taking off his jacket and tie and rolling up his sleeves. You can go a step further and replace slacks with a nice pair of well-fitting jeans, but don't deviate too far from typical business attire.

Di Giusto says one of her rules for casual is that it can be quickly dressed up. For example, bring a jacket on Casual Friday. Then, if an important meeting pops up, you can throw it on.



Less is more with cologne or perfume.
Getty Images/Richard Martin-Roberts

The scent you apply should never be so strong that it distracts someone from what you are saying.

"The moment you smell your fragrance, you know you're wearing too much," said di Giusto. Interestingly, she said that this advice does not apply everywhere, since in places like Italy or France, it is customary to liberally use cologne or perfume. But Americans should keep their fragrance application subtle, said di Giusto.


Never let a "flaw" undermine your confidence.
Getty Images/Andrew H. Walker

The key to projecting an air of power is being self-confident. And the worst thing for self-confidence is having a nagging thought about a flaw in your appearance. No one may notice the missing button on your jacket, but as soon as you start worrying about it, your behavior may unconsciously draw attention to it, said di Giusto. Likewise, if one day you wake up and decide your teeth aren't white enough, others may start to agree.

Whatever the issue, either accept it or make the necessary adjustment. Because if you're not comfortable with yourself, you're not going to look your best.



Dress to appear taller.
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Powerful people take up space. "Subconsciously, we seek leaders who are tall because we associate height with authority," Oliver says in her book.

So if you're lacking this advantage naturally, you can create the illusion of height. Examinerrecommends women wear heels that are not booties or "strappy" around the ankle, andAskMen suggests that men opt for dark colors to project power. Both advise that shorter people go for form-fitting clothes and monochromatic outfits.


Get enough sleep for radiant skin.
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And finally, you should properly adjust your sleep schedule to have healthy, glowing skin. Oliver recommends spending several days keeping track of how many hours you slept in relation to how productive you were the following day.

"Once you determine your ideal number of sleep hours, try to get the same amountconsistently, even on the weekends. Force yourself to go to bed and wake up at roughly the same time each day," she writes.

SEE ALSO: 13 science-backed ways to appear more attractive
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More: Appearance First Impressions Success Fashion


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