A compilation of links to inspiration, news, information, articles, editorials, commentary, entertainment, events, occurrences, resources, photographs, videos, quotes, contoversy, and conditions of interest to Pete Moss.

Search This Blog


Google
 


NEWS AND ANNOUNCEMENTS

*** All progress is experimental ~ John Jay Chapman ***

Top News

Real Clear Politics

Voice of Ameica - News

____________________________

Drudge Top Stories

Popular Science - New Technology, Science News, The Future Now

Entrepreneur.com - Small Business News and Articles - Latest Articles

Markets


WORLD CLOCK

Tropics Watch

hurricane satellite map

Latest Hurricane Info: [Link Me to NOAA]

[See The Latest Computer Models]
[DHL WORLD CLOCK]

[RADAR]


Latest Links & Articles Some older links may have expired

Miami, FL

Live From The International Space Station

Thursday, February 25, 2016

Book printed in ink that vanishes after two months




Book printed in ink that vanishes after two months


View Photo

Ink disappears after two weeks
View Photo

Invitation for the launch of 'the book that can't wait'
View Photo

The book that can't wait


We’ve seen a few innovations that have offered a twist on traditional reading habits, from offering short works by new authors based on the duration of train delays to a temporary edible book made of pasta and a smokeable book with pages made from rolling papers, printed with the lyrics of rapper Snoop Dogg. Taking elements of both of these ideas, Buenos Aires-based bookshop and publisher Eterna Cadencia has released El Libro que No Puede Esperar – which translates as ‘The Book that Cannot Wait’ – an anthology of new fiction from Latin American authors printed in ink that disappears after two months of opening the book.

Silk-screened using a special pink ink, the book comes sealed in air-tight packaging that, once opened, allows the printed material to react with the atmosphere. The result is that after two months, the text vanishes. The more the text is exposed to light the faster it disappears, so unread pages may retain the text as long as the reader doesn't skip ahead in the book. The ink is made from a "secret" formula that is highly reactive with sunlight and air.

With much discussion currently centering on portable electronic readers and e-books, deemed to be bringing about the death of the physical novel, the creators aimed to add a bit of magic to the anthology, as well as encourage buyers to actually read it once they’ve received it instead of leaving it in their ‘to do’ pile. As the authors inside are all previously unpublished, the concept, developed with help from ad agency Draftfcb, acts as a way to ensure that readers engage with as much of the material as possible while they have the chance. The sense of urgency was important for the publishers to encourage readers to give new authors a chance and force them to digest the content quickly.

The book has proven popular with Argentinian customers, with the first printed batch selling out on the first day it was put on sale. There is no word from the publishers on what they propose readers should do with the book once the text has vanished — however, leatherbound and with thick pages, it could easily be re-used as a high quality journal, for example.El Libro que No Puede Esperar adds an element of urgency to reading — motivating readers, promoting authors and benefiting physical book publishers by creating a buzz around a new release. Is this a business model that is as shortlived as its product, or could this be developed into something more sustainable?

No comments: